Discerningdigital

LATEST ARTICLES ( 126 )

• Digital Marketing Lessons From SXSW14 Interactive

  

  "Software is eating the world—yes, for better for worse, every business is now becoming a tech business” - Hugh Forrest, director of SXSW... Read more

  Posted on 14 March 2014 COMPUTING, MARKETING & ADVERTISING

• Want to Attract New Customers? Try Marketing Transformation

  

  Attracting new customers is more crucial than ever for digital marketers as technology progresses, or more specifically, attracting leads, driving conversions... Read more

  Posted on 12 March 2014 COMPUTING, MARKETING & ADVERTISING

• How to Limit Risk When Upgrading Your Website

  

  Six Steps to Updating Your Website – Step Five We’re approaching the end of our Six Steps to Updating Your Website blog series, and we hope... Read more

  Posted on 07 March 2014 COMPUTING, MARKETING & ADVERTISING

• Why Businesses Must Embrace Digital Transformation

  

  Universities and consultancies commonly identify synchronicities between their work and form alliances; Capgemini Consulting with MIT, and Forrester with... Read more

  Posted on 06 March 2014 COMPUTING, MARKETING & ADVERTISING

• Top Takeaways from Mobile World Congress 2014

  

  Anyone involved in the mobile or tech industry can’t have failed to note Mobile World Congress (MWC) taking place at the end of February; but with the... Read more

  Posted on 04 March 2014 COMPUTING, MARKETING & ADVERTISING

• How Long Will It Take to Update My Website?

  

  Six Steps to Updating Your Website - Step Four We’re moving nicely through our six step guide to updating your website and approaching the home stretch. Read more

  Posted on 28 February 2014 COMPUTING, MARKETING & ADVERTISING

• Four Ways to Turn Your Digital Transformation into Manageable Projects

  

  Welcome to another series on the Discerning Digital blog! We're going to share with you our process for breaking digital transformation into four separate... Read more

  Posted on 26 February 2014 COMPUTING, MARKETING & ADVERTISING

• Should I Be Content Marketing Or Inbound Marketing?

  

  We say this a lot – marketing is changing. The explosion of sophisticated technologies and social media has created a new type of connected customer, one... Read more

  Posted on 20 February 2014 COMPUTING, MARKETING & ADVERTISING

• Is There a Process for Digital Transformation?

  

  “If the last decade has been the playground of the digital start-ups, the coming decade will see the emergence of the traditional companies as the... Read more

  Posted on 19 February 2014 COMPUTING, MARKETING & ADVERTISING

• How Much Does It Cost to Update My Website?

  

  Six Steps to Updating Your Website Part 3: How Much Does It Cost to Update My Website? Welcome to part three of our six step guide to updating your website.... Read more

  Posted on 14 February 2014 COMPUTING, MARKETING & ADVERTISING

• How To Build Deeper Relationships with Your Customers

  

  Every successful relationship is founded on two things - how well you know your partner and how much you understand their needs. In a romantic partnership,... Read more

  Posted on 13 February 2014 COMPUTING, MARKETING & ADVERTISING

• Build Deeper Relationships with Your Customers This Valentine’s Day

  

  Every successful relationship is founded on two things - how well you know your partner and how much you understand their needs. In a romantic partnership,... Read more

  Posted on 13 February 2014 COMPUTING, MARKETING & ADVERTISING

• How Can Your Business Cope with the Digital Skills Gap?

  

  The healthy debate surrounding the UK’s digital skills gap shows no signs of abating. As businesses become increasingly digitised, so do traditional job... Read more

  Posted on 11 February 2014 COMPUTING, MARKETING & ADVERTISING

• A Guide to Delivering Your Website Project

  

  Six Steps to Updating Your Website Part 2: What and Who Is Involved in My Website Project? Redesigning, updating or even launching your website is no small task. Read more

  Posted on 07 February 2014 COMPUTING, MARKETING & ADVERTISING

• Can Social Media Be Accountable?

  

  Social media has fast become an integral part of digital marketing activities, as the focus in marketing shifts away from traditional outbound strategies. Read more

  Posted on 05 February 2014 COMPUTING, MARKETING & ADVERTISING

• What Is Inbound Marketing?

  

  Inbound marketing has become the marketing buzz phrase de jour but while businesses are becoming more aware of the need to produce content and engage with... Read more

  Posted on 31 January 2014 COMPUTING, MARKETING & ADVERTISING

• 6 Steps to Updating Your Website

  

  Part 1: How to Plan and Prepare Your Website Update You don’t need us to tell you how important your website is for your business. Read more

  Posted on 29 January 2014 COMPUTING, MARKETING & ADVERTISING

• Seven Key Areas You Should Focus On to Improve Your Marketing

  

  Marketing’s Evolution Marketing is changing as the explosion of consumer technologies and social media is creating a new type of connected customer. Read more

  Posted on 23 January 2014 COMPUTING, MARKETING & ADVERTISING

• Can I Use Instagram In My B2B Digital Marketing?

  

  Back to School At Discerning Digital, we‘re passionate about transparency and sharing our knowledge to help others, so we were delighted to be invited to... Read more

  Posted on 20 January 2014 COMPUTING, MARKETING & ADVERTISING

• Can I Build a Website Without Developers?

  

  Your website should be a powerful lead generator, a showreel for your business and a beautiful destination for your customers, but creating the perfect site... Read more

  Posted on 15 January 2014 COMPUTING, MARKETING & ADVERTISING