Why'd we write it?
As a college student, I wanted to get into advertising. But in retrospect, I really had no clue what that meant. I took an internship at an agency in New York, and ended up in the accounting department.When I finally realized what the creative department was, I tried a second internship. When the creative director asked to see my work, I handed him a stack of short stories I'd written.We wrote How to Start Your Career In Advertising for those clueless 20-year-old versions of ourselves. (It's free to view and to download, because our 20-year-old selves wouldn't have paid for advice either.)