Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix what’s not working. (That doesn't mean read it a little bit faster.)
If you don’t time your script honestly...
- You will have to ask the talent to read faster than he or she should.
- You will end up doing multiple takes, hoping by some miracle the read comes in under time.
- You will get a poorer performance from the talent.
- You will end up having to scramble to figure out which words and phrases to cut from the script.
- You will risk having to explain to the client why certain words or phrases had to be cut.
- You will look unprofessional in front of your creative director, your producer, the engineer, and the talent.
- You will realize what’s not working and have plenty of time to fix it.
- You will have an easier recording session.
- You will have a better script.