Video: Why is Fjällräven So Expensive?

Awhile back we shared a video that took a look at why outdoor gear from Arc'teryx is so expensive. Today, we have a similar clip examining why the products made from Fjällräven are so price. This time out however, we take a look at the efforts being made by the company to be more sustainable and eco-friendly. Do those efforts come at a price? And if so, is it worth it? Interesting view to be sure.