Themarioblog

LATEST ARTICLES ( 1384 )

• Requiem for The Daily

  

  Purchase the book on the iBookstoreTAKEAWAY: As The Daily shuts its doors, we examine where it went wrong. In the end, it was limited by hewing too closely to... Read more

  Posted on 04 December 2012 MEDIA, SOCIAL MEDIA, TECH

• The iPad Ad Lab #1: Wrap That Ad Around a Story

  

  Purchase the book on the iBookstoreTAKEAWAY: This is part one of a series of five blog posts to discuss and to analyze the role of advertising in tablet edition... Read more

  Posted on 03 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Newsweek and Twinkies: Parting is Such a Sweet Sorrow

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post will be Monday, Dec. 3 Purchase the book on the iBookstoreThe... Read more

  Posted on 29 November 2012 MEDIA, SOCIAL MEDIA, TECH

• The iPad Lab #21: Three Lessons About Creating and Nurturing Tablet Editions

  

  The iPad Lab #21: Three lessons about creating and nurturing tablet editionsTAKEAWAY: Today I am in Kuala Lumpur, Malaysia, to deliver a keynote presentation... Read more

  Posted on 29 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Here is the Skinny on Those Flimsy Multi-section Print Newspaper Editions

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 28 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Making Promotions Work Across Platforms

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 27 November 2012 MEDIA, SOCIAL MEDIA, TECH

• The Not So Serious, the Silly….and a Print Product That Seduces at the...

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 26 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Possible Closing of the Financial Times Deutschland

  

  As we in the United States celebrate the Thanksgiving holiday tomorrow and through the weekend, there will not be a new blog post until Monday, November 26. Her... Read more

  Posted on 21 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Twitter, Graphics and the Search for a Universal Language

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 20 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Designing Monday’s Front Page for Mas Por Mas

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 19 November 2012 MEDIA, SOCIAL MEDIA, TECH

• A Guide for the Modern Journalist

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is scheduled Nov. 19 Purchase the book on the iBookstoreUpdate... Read more

  Posted on 16 November 2012 MEDIA, SOCIAL MEDIA, TECH

• How the Old Notions of “daily” and “morning” Have Melted Away for Many in Our...

  

  Purchase the book on the iBookstoreThe EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet,... Read more

  Posted on 15 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Three Recurring Questions About iPad Design Lab Book

  

  Purchase the book on the iBookstore The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the... Read more

  Posted on 14 November 2012 MEDIA, SOCIAL MEDIA, TECH

• The Petraeus Sex Scandal: a News Story Right out of the Journalism Textbooks

  

  Purchase the book on the iBookstore The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the... Read more

  Posted on 13 November 2012 MEDIA, SOCIAL MEDIA, TECH

• In France: Print Newspapers That Attract and Seduce Very Young Readers

  

  Purchase the book on the iBookstore “iPad Design Lab” trailer on Vimeo.The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab:... Read more

  Posted on 12 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Adweek’s New Tablet App: Start of the Third Generation Apps?

  

  This is the weekend edition of TheMarioBlog and will be updated as needed; the next blog post is Monday, Nov. 12 Purchase the book on the iBookstore “iPad Desig... Read more

  Posted on 09 November 2012 MEDIA, SOCIAL MEDIA, TECH

• The Obama Victory on the Front Pages

  

  Purchase the book on the iBookstore “iPad Design Lab” trailer on Vimeo.The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab:... Read more

  Posted on 08 November 2012 MEDIA, SOCIAL MEDIA, TECH

• The Typography of the Presidential Campaign

  

  Purchase the book on the iBookstore “iPad Design Lab” trailer on Vimeo.The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab:... Read more

  Posted on 06 November 2012 MEDIA, SOCIAL MEDIA, TECH

• Niiiws: a Product of Our Times, Apps Within an App

  

  TAKEAWAY: It is not just another news aggregator, but one that allows user to customize news consumption by country. Check out niiiws, the Portuguese-based app... Read more

  Posted on 05 November 2012 MEDIA, SOCIAL MEDIA, TECH

• In Brazil: Saying Goodbye to Jornal Da Tarde

  

  Purchase the book on the iBookstore “iPad Design Lab” trailer on Vimeo.The EPUB version of book is HERE: Now available: The EPUB version of iPad Design Lab:... Read more

  Posted on 05 November 2012 MEDIA, SOCIAL MEDIA, TECH