Media Magazine

Making Promotions Work Across Platforms

Posted on the 27 November 2012 by Themarioblog @garciainteract

Making promotions work across platforms
Purchase the book on the iBookstore

The EPUB version of book is HERE:

Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet, ready for download via for Kindle:

TAKEAWAY: Promoting the media quartet across platforms is the proper thing to do, and this week’s TIME Magazine does it in a surprising—-and profitable—-way PLUS: The iPad Factor and Black Friday: not enough iPads to go around?

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The back cover of this week’s TIME reproduces the real cover as it looks on the iPad Mini

I like the way TIME Magazine promotes the iPad Mini on its back cover, but it is done in a clever way, as it recreates the cover of the printed magazine you have in your hands, but showing it in mini iPad dimensions.

Of course, there is revenue involved too, which makes the deal even sweeter for TIME.

It is more of what we are likely to see in the future, the fusion of platforms in the promotion area.  You may be reading the print product, but we are pushing the other platforms.  Of course, you may also promote print in the digital platforms.

For those who believe in the media quartet and the uniqueness of each platform, this TIME promotion is the start of good things to come.

The iPad is the one…

In the US, the busiest shopping day, called Black Friday, has come and gone, and it looks good for the iPad.

I can testify to the fact that I made THREE visits to one of the Apple stores in my hometown of Tampa, Florida, and walked away all three times with an iPad Mini I was looking for. Guess will try ordering on line and waiting the two weeks. Meanwhile, all of the other tablets in the market seem to be plentiful and ready for the taking in the stores.

That may be the reason that most clients I talk to about tablet editions are primarily interested in creating them for the audience with Apple’s iPads, although, of course, they know that the other tablets will be gaining momentum in the near future.

But not just yet, it seems.

Here are some highlights of a report from Black Friday:

IBM’s Black Friday sales report entitled “The iPad Factor†attributed 18.5 percent of online shopping traffic to the iPhone and the iPad. Comparatively, use of Google’s Android devices represented only 5.5 percent of the day’s traffic.  The report reads that:

The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.

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Take a video tour of iPad Design Lab

iPad Design Lab” trailer on Vimeo.

Read the Society of Publication Designers’ review of The iPad Design Lab here:

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Keep up with Mario Garcia Jr. via Garcia Interactive: helping transform online news since 1995.

Here’s a gift you don’t have to wrap!

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It’s official. The Christmas/holiday shopping season is here.

Here is a suggestion for someone on your list, the digital book iPad Design Lab: Storytelling in the Age of the Tablet.  No need to stand in line, no need to buy wrapping paper.  Just send it to someone you think might enjoy a book about this magnificent new platform that is the tablet, and how to maximize its potential for storytelling.

Here is how you can get the book:

The original version of the book is the multitouch textbook version available on the iBookstore for iPad (iOS 5.0 and up): This version includes video walkthroughs, audio introductions to each chapter, swipeable slideshows, a glossary and a sophisticated look and feel.
Apple only sells multitouch textbooks in certain countries at this time, unfortunately. Copies are available in at least the following countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Great Britain, Greece, Italy, Latvia, Luxembourg, The Netherlands, Poland, Portugal, Romania, Slovakia, Spain, and the United States.

For those in other countries and without an iPad, we have made the book available in a basic edition for other platforms. This basic edition includes the full text of the original, along with the images and captions, but lacks the other features such as audio and video. It is available on the following platforms in many countries:

Amazon Kindle:
Google Books:

TheMarioBlog post #1146

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