Smartadblog
MY BLOGS
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Smart AdServer Blog
http://blog.smartadserver.com/
This blog exists to provide current news and informationt to learn more about Smart AdServer and its activities or about the online advertising market.
LATEST ARTICLES ( 206 )
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How Effective Are Mobile Cookies Regarding Mobile Tracking?
Understanding mobile tracking techniques is among the top preoccupations of digital marketers and advertisers as they are investing more and more on mobile and... Read more
Posted on 06 December 2013 SOCIAL MEDIA, TECH -
ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France
ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more symbolic place: the former Paris Stock... Read more
Posted on 19 November 2013 SOCIAL MEDIA, TECH -
The Strategic Role of Ad Servers, at the Centre of Advertising Industry
Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation into English of this... Read more
Posted on 11 October 2013 SOCIAL MEDIA, TECH -
iOS 7 : Adoption Rate in Europe 1 Week on
From most accounts, iOS 7 adoption rate in US has been soaring very fast, faster than latest Android version and maybe the fatest in iOS history. What about mai... Read more
Posted on 27 September 2013 SOCIAL MEDIA, TECH -
New iOS 7 SDK by Smart AdServer: Get Ready for iOS 7 !
As Apple announced last Tuesday,today is the official launch of iOS 7, the iPhone 5C 5s will be available on September, 20. What’s new? Read more
Posted on 18 September 2013 SOCIAL MEDIA, TECH -
Mobile Rich Media – Say Hello to MRAID 2.0
According to IAB sources, global mobile advertising revenues has surged 82.8% in 2012. Indeed, the market is getting more mature in all regions, so is... Read more
Posted on 25 July 2013 SOCIAL MEDIA, TECH -
Current Trends About Ad Ops & Digital Advertising : Admonsters OPS London’s...
A few days ago, the Admonsters OPS took place in London, gathering several actors of the digital advertising industry, around interesting presentations about... Read more
Posted on 30 April 2013 SOCIAL MEDIA, TECH -
Top 15 Android Devices by Ad Impression Before Galaxy SIV Launch
2012 was a key year when Android devices overtook iOS in terms of mobile traffic (usage) and also in terms of advertising traffic: Android devices now... Read more
Posted on 14 March 2013 SOCIAL MEDIA, TECH -
Mobile, the Real New Frontier of Advertising for Publishers in 2013?
Will the main advertising challenge for publishers in 2013 deal with mobile monetization, before other main topics such as RTB ? Read more
Posted on 04 March 2013 SOCIAL MEDIA, TECH -
Infographic: 3 Key Points About Mobile Advertising You Should Know in 2013
With the Mobile World Congress 2013 coming up in a couple of days, we thought it was good time to release a review of main mobile advertising related facts... Read more
Posted on 21 February 2013 SOCIAL MEDIA, TECH -
7 Reasons Why Ad Serving Providers Are Key in the Real Time Advertising Ecosystem
The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on going. Further automation will enable us to... Read more
Posted on 14 February 2013 SOCIAL MEDIA, TECH -
What Our Customers Think About Smart AdServer
A couple of weeks ago, an international Customer satisfaction survey was realized, giving our customers worldwide a good opportunity to share their opinion,... Read more
Posted on 01 February 2013 SOCIAL MEDIA, TECH -
What Our Clients Think About Smart AdServer: 97% Would Recommend Us
A couple of weeks ago, a customer satisfaction survey was realized, among our customers, which was a good opportunity collect a complete overview of our... Read more
Posted on 27 January 2013 SOCIAL MEDIA, TECH -
10 Criterias to Help Publishers Choose the Right Ad Server in 2013
Why choosing the right ad server is important An ad server is a tool at publisher’s disposal making possible to implement their sales strategy and reach their... Read more
Posted on 16 January 2013 SOCIAL MEDIA, TECH -
What is the Future of the Interactive Media? Read The Book by IAB
Discover what might be the future of the interactive media! More than 200 international digital marketing specialists were gathered in Paris during the IAB... Read more
Posted on 14 December 2012 SOCIAL MEDIA, TECH -
What is an Ad Server and Why Could You Need One?
What is an ad server? This title might sound tricky for anyone that is already familiar with ad operations, but since there is pretty much confusion about it an... Read more
Posted on 29 November 2012 SOCIAL MEDIA, TECH -
Assassin’s Creed III Case Study: How Smart AdServer is Being Used to Launch Grea...
As shown in our previous infographics (Euro 2012, Olympics 2012, 2011 overview), roughly only 20% of mobile banners were rich media video banners, the other... Read more
Posted on 15 November 2012 TECH -
The Employee Of The Month : Mirko’s Journey In Smart AdServer
Hi, I’m Mirko! I’ve been doing an internship and working half-time as a student at Smart AdServer for the last 2 years. I’ve recently signed a working contract... Read more
Posted on 08 November 2012 TECH -
iPad Mini’s Launch : Which Impact on Your Mobile Advertising Campaigns on iPad...
Today, Apple starts selling the iPad mini. This new tablet is smaller than a classic iPad but bigger than the iPhone. In our mobile infographic , we revealed th... Read more
Posted on 02 November 2012 TECH -
Interests Targeting on Web & Mobile : What It Means for Advertisers & Publishers
As social networks can use data and social graph shared by users, Interests Targeting is one of the biggest advantages for advertisers. Read more
Posted on 11 October 2012 TECH