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What is the Future of the Interactive Media? Read The Book by IAB

Posted on the 14 December 2012 by Smartadblog @SmartAdServerEN

 Discover what might be the future of the interactive media! 


More than 200 international digital marketing specialists were gathered in Paris during the IAB Master conference, organized in collaboration of Swedish digital school Hyper Island.

It was a very intense day, full of challenging and provocative ideas acclaimed by all the attendees.

What can be digital will be, what can be mobile will be – you should change your way of thinking #iabmc

— gregory pouy (@gregfromparis) November 27, 2012

The objectives were to defer to the international “visionaries”, to outline what will be tomorrow’s digital world and above all a great opportunity to network & exchange.

A full day marked with interesting conferences regarding some “hot” topics interspersed with feedback workshops in which the professionals wrote in the small different groups their common vision of the future of the interactive media.

Big Data & the Uncanny Valley. A talk I gave today at the @iabfrance Master Conference with @hyperisland.…
— Jordan Berkowitz (@jordanberkowitz) November 27, 2012

A complete and collaborative work was born from their common reflexion and their exchange,  published last week by the IAB, Discover it in “The Book”….
Enjoy it !!!

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