Smartadblog
MY BLOGS
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Smart AdServer Blog
http://blog.smartadserver.com/
This blog exists to provide current news and informationt to learn more about Smart AdServer and its activities or about the online advertising market.
LATEST ARTICLES ( 206 )
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ATS Paris 2014 – State of Programmatic Advertising in France in 2014
The second edition of ATS was organized by Exchange Wire a couple of days ago in Paris, providing the opportunity of gathering the main actors of Real Time... Read more
Posted on 19 November 2014 SOCIAL MEDIA, TECH -
Which Perspective for Mobile Advertising In Brazil? Interview With João Carvalho...
In Brazil, mobile now represents a significant part of digital media investments. At Smart AdServer, thanks to our innovative mobile advertising technology, we... Read more
Posted on 14 November 2014 SOCIAL MEDIA, TECH -
How Publishers Are Dealing with This Ad Blocker Threat?
Ad blockers, these simple browser extensions endangering publishers business model.Ad blockers, these plugins that prevent browsers from loading & showing ads,... Read more
Posted on 05 November 2014 SOCIAL MEDIA, TECH -
8 Reasons Smart AdServer Mobile SDKs Are AWESOME
It has been almost 15 years since Smart AdServer was launched. Since 2001 we have been developing great features around ad delivery, analytics, rich media,... Read more
Posted on 30 October 2014 SOCIAL MEDIA, TECH -
How RTB is Changing Advertising in Argentina? Interview with Diego Cormio, Clarìn
Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way to adapt their organization to this new model. Read more
Posted on 22 September 2014 SOCIAL MEDIA, TECH -
New Smart AdServer’s iOS Display SDK Now Supports iOS8
As mentioned last week, we are happy to announce the release of our new iOS Display SDK, version 4.5.0, which now officially supports iOS 8! Read more
Posted on 17 September 2014 SOCIAL MEDIA, TECH -
Say Hello to iOS8 and the New iPhones 6
Last Monday, Apple announced the official launch of iOS8, a new OS version for iPhone and iPad. iOS 8 was in beta version for developers since last June.Apple... Read more
Posted on 11 September 2014 SOCIAL MEDIA, TECH -
Infographic: 6 Best Pratices for RTB – A Publisher’s Perspective
Several study cases of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenues have been published in this... Read more
Posted on 08 September 2014 SOCIAL MEDIA, TECH -
New SDK Supporting Google Advertising ID
Google Advertising ID compulsory for Android apps since AugustLast year Apple introduced IDFA, a dedicated user ID, which maximises user privacy protection whil... Read more
Posted on 13 August 2014 SOCIAL MEDIA, TECH -
Premium Programmatic Marketplaces, the Real Opportunity for Publishers ?
Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital spendings and thus revenue of the... Read more
Posted on 09 July 2014 SOCIAL MEDIA, TECH -
What is Holistic Yield Management, and Why Does It Drive Publishers’ More...
The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with programmatic buying. Read more
Posted on 17 June 2014 SOCIAL MEDIA, TECH -
Infographic: Advertising in Responsive Design
Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website regardless of the device it will be displayed (computer,... Read more
Posted on 05 June 2014 SOCIAL MEDIA, TECH -
6 Best Pratices to Optimize Your HTML5 Creatives
The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop traffic in 2014, has made the use of HTML5... Read more
Posted on 30 May 2014 SOCIAL MEDIA, TECH -
Smart Adserver RTB+ Increased Spolecznosci.pl’s Win Price by 220%
The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It started quite slowly compared to other European... Read more
Posted on 07 May 2014 SOCIAL MEDIA, TECH -
Mobile Branding in 2014: Innovative Capabilities with Our New iOS & Android SDKs
As we highlighted in our latest infographic, advertisers are ready to jump onto the mobile band-wagon. Advertisers are moving their ad budget to mobile,... Read more
Posted on 30 April 2014 SOCIAL MEDIA, TECH -
Tip n°2 to Help Publishers Better Use Smart AdServer
The first simple tip we adviced to boost your productivity while using Smart AdServer was: edit several items/ mass-edit at once. Today’s tip is even more... Read more
Posted on 07 March 2014 SOCIAL MEDIA, TECH -
Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014
We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. Actually, we focused this infographic on... Read more
Posted on 19 February 2014 SOCIAL MEDIA, TECH -
Simple Tips to Help Publishers Better Use Smart AdServer: 1/3
When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad server. Since then, it’s been continuously improved thanks... Read more
Posted on 06 February 2014 SOCIAL MEDIA, TECH -
Why Publishers Should Regain Control Over Their Advertising Operations
To exist on the advertising market and to best embrace the digital revolution, publishers need to regain control of the technology behind: whether homebuilt... Read more
Posted on 24 January 2014 SOCIAL MEDIA, TECH -
Simple Tips to Help Publishers Use Smart AdServer Better: 1/3
When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad server. Since then, it’s been continuously completed... Read more
Posted on 20 December 2013 SOCIAL MEDIA, TECH