Marketingtango

LATEST ARTICLES ( 703 )

• Business, Marketing & the Untapped Value of Social Technologies

  

  Since 2005, social technologies have swept through popular culture. Today, more than 1.5 billion people worldwide have an account on a social networking site,... Read more

  Posted on 09 April 2013 BUSINESS, MARKETING & ADVERTISING

• Does Your Website Stack Up to the Competition?

  

  You might know your SEO from your SEM, but do you know how your website ranks against competitors? Although the only metrics that really matter are your own... Read more

  Posted on 04 April 2013 BUSINESS, MARKETING & ADVERTISING

• Is Vine Video Growing on Marketers Yet?

  

  In January 2013, Twitter released Vine video, its free video-sharing application that enables brands, businesses and consumers to shoot and upload six-second... Read more

  Posted on 03 April 2013 BUSINESS, MARKETING & ADVERTISING

• Six Big Mistakes to Avoid in SMS Marketing

  

  Wary integrated marketers should look carefully before leaping into SMS (short message service) marketing. It may feel like the Wild West of the new mobile... Read more

  Posted on 02 April 2013 BUSINESS, MARKETING & ADVERTISING

• Make Marketing Content Count: Best Practices for Better White Papers & Case...

  

  Well-intentioned blogs and pundits often urge marketers to create great content, but don’t always offer actionable steps for doing so. Read more

  Posted on 28 March 2013 BUSINESS, MARKETING & ADVERTISING

• Turning Empty Spaces into Owned Media Opportunities

  

  You may have a lot of “owned media” and not even know it. Does your company have empty walls or hallways? Perhaps they could be put to better use than as generi... Read more

  Posted on 27 March 2013 BUSINESS, MARKETING & ADVERTISING

• Integrated Marketing Campaign by Lipton Helps Thirsty Beachgoers

  

  Marketers love nothing more than landing on a truly fresh idea that’s, at once, engaging, memorable and true to their brand. Even better when it gains tons of... Read more

  Posted on 26 March 2013 BUSINESS, MARKETING & ADVERTISING

• What You Need to Know About Facebook Graph Search

  

  In January, Facebook introduced Graph Search, a new way to explore Facebook. Given Facebook’s reach and content — 1 billion users, 240 billion photos and 1... Read more

  Posted on 21 March 2013 BUSINESS, MARKETING & ADVERTISING

• Web Design Trends Marketers Should Know About Now

  

  Because web design and the technologies that underpin it are moving so rapidly, they’ve received a lot of media coverage, including our post about the benefits... Read more

  Posted on 20 March 2013 BUSINESS, MARKETING & ADVERTISING

• Content Marketing: 3 Ways to Connect with Customers Now

  

  Create once, publish everywhere. That’s how smart companies are getting the most mileage out of their integrated marketing content. Read more

  Posted on 19 March 2013 BUSINESS, MARKETING & ADVERTISING

• Brand Marketing Lessons from the Range

  

  The following blog was posted on BtoB Online in November. Written by Randall Rozin, global director-brand management and marketing communications at Dow... Read more

  Posted on 14 March 2013 BUSINESS, MARKETING & ADVERTISING

• The ABCs of Signage

  

  Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study indicating... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• QR Codes and Cobblestones: Mobile Marketing Lessons from Abroad

  

  The recent juxtaposition of modern technology and old world craftsmanship—cleverly fashioning 500-year old stones into scannable QR codes—underscores the... Read more

  Posted on 12 March 2013 BUSINESS, MARKETING & ADVERTISING

• Addressing Direct Mail Address Quality

  

  Is direct mail a part of your integrated marketing strategy? If so, do you maintain your own mailing lists and mail your direct mail pieces yourself thinking... Read more

  Posted on 07 March 2013 BUSINESS, MARKETING & ADVERTISING

• Developing a Killer Keyword Strategy

  

  Is keyword research a strategic function or a tactical one? The late Ron Jones, president/CEO of Symetri Internet Marketing and author of Keyword Intelligence:... Read more

  Posted on 06 March 2013 BUSINESS, MARKETING & ADVERTISING

• Local SEO: Improve Organic Results to Attract More Homegrown Patrons

  

  By some estimates, more than 20% of all searches are for local businesses. If you want your brick-and-mortar enterprise to attract more nearby patrons, local SE... Read more

  Posted on 05 March 2013 BUSINESS, MARKETING & ADVERTISING

• Social Listening for Small Business: Come in from the Cold, Comrade

  

  Social media wasn’t around during the Cold War, of course. But the term “social listening” does conjure the image of marketers in ushankas, huddled around a... Read more

  Posted on 28 February 2013 BUSINESS, MARKETING & ADVERTISING

• 5 Tips to Prevent Spammy Email

  

  As email spammers become more and more creative in their approach, spam filters become more and more sophisticated in their approach. Read more

  Posted on 27 February 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA, TECH

• Tradeshow Marketing Trends

  

  Business owners are allocating more of their marketing budgets for conventions and tradeshows. Optimism about these channels is returning after a few rough... Read more

  Posted on 26 February 2013 BUSINESS, MARKETING & ADVERTISING

• The Future of Digital Signage: Signposts of a More Connected Customer

  

  Consumers today are hard-pressed to visit any retail store, hotel, restaurant or corporate building without encountering digital signage. Read more

  Posted on 21 February 2013 BUSINESS, MARKETING & ADVERTISING