Business Magazine

Tradeshow Marketing Trends

Posted on the 26 February 2013 by Marketingtango @marketingtango

Business owners are allocating more of their marketing budgets for conventions and tradeshows. Optimism about these channels is returning after a few rough years. cites the following tradeshow marketing trends that will continue to show strong growth in 2013:

Social media. More businesses now rely on various forms of social media than ever before. While Facebook continues to be an overwhelming favorite with companies of all sizes, newer social media venues such as Foursquare and Twitter are also becoming powerful ways to market booth attractions. These will be used in new and innovative ways as savvy business owners and advertisers begin to micro-target specific demographics through tradeshow marketing that takes advantage of viral advertising, blogs, and podcasts.

Green marketing. Consumers are more aware of environmental and ecological concerns. Using green tradeshow attractions and offering eco-friendly promotional items like solar powered pedometers or biodegradable pens can enhance tradeshow marketing efforts as well as a company’s overall image.

Regional Appeal. Tradeshow experts have noticed that the most promising promotional products and tradeshow attractions seem to be those that use an interesting blend of universal and regional facets. As a result, more tradeshow marketing dollars will be spent in 2013 on promotional items and convention marketing efforts that are regional in nature.

Gaming. Educating potential customers and holding their interest will increasingly mean that tradeshow marketing has to entertain in order to reach customers where they live. Smart convention marketing planners will make learning about their company’s products and services rewarding and fun with booth attractions that feature game play. Whether they offer scratch off cards as promotional giveaways or create buyer incentive programs that require some sort of game play for a bigger pay-off, more tradeshow attractions than ever will feature interactive participation in some way.

Conflicting Demographics. As non-traditional roles in the home, non-traditional ways of doing business, and an increasing disconnect between perceptions of the norm and reality grows, tradeshow marketers will need to find ways to reach a more diverse audience with marketing efforts that are highly targeted without being exclusive. The right tradeshow attractions will have to meet the needs and expectations of the many without the message becoming too vague.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener