Business Magazine

5 Tips to Prevent Spammy Email

Posted on the 27 February 2013 by Marketingtango @marketingtango

As email spammers become more and more creative in their approach, spam filters become more and more sophisticated in their approach. If you engage in email marketing, you’re already aware of how hard it can be to get your message past your audiences’ junk mail filters and into their in-boxes. The following tips, courtesy of ePly Online Event Registration, can help keep your emails from being flagged as spam:

  1. DON’T USE ALL CAPS. Besides looking aggressive and LIKE YOU’RE YELLING AT YOUR AUDIENCE, it’s one of the least sophisticated and most common attention-getters that a spammer could use.
  2. Avoid certain words and characters, especially in the subject line of the email. Junk email filters tend to hone in on several tried-and-true key words, phrases, and characters. Try to keep your subject line free of overtly “sales-ey” terms (“Satisfaction Guaranteed!”, “Free fill in the blank!”, etc.). Under no circumstances put a dollar sign ($) in your subject line.
  3. Make the “Unsubscribe” link prominent on the email. Although you ideally want a large list of potential contacts, if your unsubscribe link is difficult to find, your recipient might find it easier to lodge a complaint regarding your broadcast, which will hurt your online reputation. The more complaints received regarding the emails you send, the higher the likelihood that the email service provider will blacklist you altogether.
  4. Avoid overusing images. With all of the assets your marketing department might have on hand, it’d be hard not to be tempted to include five or six powerful images in your email broadcast. The problem is, if you do go overboard with the graphics, the probability that your email will be flagged as spam will skyrocket.
  5. Avoid red fonts. As a color that relays a sense of urgency, red fonts have been used extensively in the spamming world.

Free Spam Testing Tool

There are a number of free tools online, such as, that will take a sample email, process it, and assess its likelihood of getting caught in a junk mail folder. A 100% delivery rate for your email campaign might be pie-in-the-sky, but with a few easy steps, avoiding getting flagged as spam can be as easy as cake and ice cream!

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • ✔635.Arbories Memorial Sports Ground

    ✔635.Arbories Memorial Sports Ground

    Padiham 4-0 Litherland REMYCANorth West Counties FL - Premier DivisionSaturday 22nd September 2018 Padiham was originally a rural village lying by the River... Read more

    The 23 September 2018 by   Smidrophenia
  • Eco Park


    Saturday wasn't a busy day. We didn't have any birthday parties, Brandon didn't have work to do, and our household chores weren't very many. Read more

    The 23 September 2018 by   Sherwoods
  • Coheed and Cambria with Protest the Hero and Crown Lands

    Coheed Cambria with Protest Hero Crown Lands

    Coheed and Cambria rolled into Toronto with their progressive metal sound on Thursday night for the Unheavenly Tour with Protest the Hero and Crown Lands. It wa... Read more

    The 23 September 2018 by   Phjoshua
  • Lockheed Martin C-130 Hercules

    Lockheed Martin C-130 Hercules

    @ Nellis AFB, NV November 2007 Two service members are silhouetted against the late afternoon sky after watching the Aviation Nation airshow from their unique... Read more

    The 23 September 2018 by   Htam
  • 10 Attributes Of The Ideal New Venture Job Candidate

    Attributes Ideal Venture Candidate

    In a corporate environment, the focus of a job interview has long been demonstrating your match to the skills and experience outlined in the job description. Read more

    The 23 September 2018 by   Martin Zwilling
  • BREAKING: It’s ‘Inconclusive’! INEC Says No Winner In Osun Governorship Election

    The Independent National Electoral Commission (INEC) has declared Saturday’s Osun State governorship election “inconclusive”. Announcing the results on Sunday... Read more

    The 23 September 2018 by   Naijapary
  • Whelmed Over

    Whelmed Over

    I have to admit I feel overwhelmed by the task. You see, I spent twelve years living in a town that went from one small used bookstore to none. Read more

    The 23 September 2018 by   Steveawiggins