Lisa Antonelli

LATEST ARTICLES ( 24 )

• WordPress Resources at SiteGround

  WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this... Read more

  Posted on 14 February 2018 BUSINESS, TRAVEL

• Is Google Ignoring Your Travel Website?

  

  If you want your site’s content to appear more often in the Google’s search results, bringing in traffic and sales, you need to pay attention to the so-called... Read more

  Posted on 16 September 2014 BUSINESS, TRAVEL

• Meet Your Next Main Clients: Millennials

  

  Most travel business have been focusing their marketing on Baby Boomers –a demographic cohort now represented by people between 50 and 68 years-old. Read more

  Posted on 31 August 2014 BUSINESS, TRAVEL

• Segmenting Your Tourism Market

  

  “Who is your client?” To some travel professionals running a travel business for some years, answering this question is easy: “my clients are mostly... Read more

  Posted on 18 August 2014 BUSINESS, TRAVEL

• The Portrait of Americans Traveling Overseas

  The US is a very important tourism market for many countries and tour companies, but what are the demographics and behavior of these travelers? Understanding ho... Read more

  Posted on 07 August 2014 BUSINESS, TRAVEL

• Lessons Learned from Coca Cola While Writing the Perfect Tourism Product

  

  These are some things you surely know: Coca-Cola Company is (of course) the name of the company, which produces several products including: Coca Cola, Fanta... Read more

  Posted on 09 July 2014 BUSINESS, TRAVEL

• Marketing Vs. Branding in the Travel Sector

  

  Many tourism businesses have a budget for promotion and business development, but tourism professionals don’t always know about the different types of... Read more

  Posted on 16 June 2014 BUSINESS, TRAVEL

• Marketing Vs. Branding in the Travel Sector

  

  Most tourism businesses have a budget for marketing, but tourism professionals don’t always know about the difference between branding and marketing. Marketing... Read more

  Posted on 16 June 2014 BUSINESS, TRAVEL

• Global Trends in Marine and Coastal Tourism

  Tourism based on sun, sand, and sea is the largest, fastest growing, and most lucrative sector of the tourism industry. Globally, 12 of the 15 top... Read more

  Posted on 19 May 2014 BUSINESS, TRAVEL

• The Interpretative Approach to Communication

  

  In order to effectively deliver information to non-captive audiences, we need to rely on the interpretative approach of communication. Interpretation has four... Read more

  Posted on 05 May 2014 BUSINESS, TRAVEL

• The Interpretive Approach to Communication

  

  In order to effectively deliver information to non-captive audiences, we need to rely on the interpretive approach of communication. Interpretation has four... Read more

  Posted on 05 May 2014 BUSINESS, TRAVEL

• What is Interpretation?

  

  Interpretation is simply an approach to communication. Most people think of it as the process through which a person translates one language into another, such... Read more

  Posted on 21 April 2014 BUSINESS, TRAVEL

• Effectively Promote Your Business Using High-quality Videos with These Simple...

  

  Videos are one of the most effective ways to promote your adventure tourism products among potential clients. Join FreeNomads and our friends from Filme Von... Read more

  Posted on 21 March 2014 BUSINESS, TRAVEL

• Effectively Promote Your Business Using High-quality Videos with These Simple...

  

  Videos are one of the most effective ways to promote your adventure tourism products among potential clients, but many tourism professionals still struggle to... Read more

  Posted on 21 March 2014 BUSINESS, TRAVEL

• The Responsible Travel “Revolution”

  

  To my mind, Responsible Travel is part of a cluster of relatively new tourism terms that encompass the concept that travel, done well, should benefit the... Read more

  Posted on 28 January 2014 BUSINESS, TRAVEL

• Identifying Effective Keywords for Your Tourism Website

  

  Part III of the series: The nuts and bolts of Search Engine Optimization (SEO) In our first two blog posts of the series we looked at “How to measure your... Read more

  Posted on 14 January 2014 BUSINESS, TRAVEL

• An Introduction to Interpretation for Tour Guides

  

  While I think virtually every tour operator recognizes intuitively that their guides (I’ll permit myself to call them “interpreters” since that’s the... Read more

  Posted on 18 December 2013 BUSINESS, TRAVEL

• How to Install and Use Google Analytics on Your Tourism Website

  

  Part II of the series: The nuts and bolts of Search Engine Optimization (SEO) In our previous blog post (Part I: How to measure your tourism website’s... Read more

  Posted on 10 December 2013 BUSINESS, TRAVEL

• How to Measure Your Tourism Website’s Effectiveness with Alexa

  

  Part I of the series: The nuts and bolts of Search Engine Optimization (SEO) According to our friends at FunSherpa, 87% of travelers use the internet for their... Read more

  Posted on 03 December 2013 BUSINESS, TRAVEL

• A Free Tool to Manage Your Tours More Easily While Keeping Everyone in the Loop!

  

  Do you ever get lost in the mountain of emails between you and your suppliers and/or customers while you are finalizing the details of a trip? Has this ever... Read more

  Posted on 26 November 2013 BUSINESS, TRAVEL