Business Magazine

Marketing Vs. Branding in the Travel Sector

By Lisa Antonelli @FreeNomads

Mix of Company LogosMost tourism businesses have a budget for marketing, but tourism professionals don’t always know about the difference between branding and marketing. Marketing is the active action of promoting a tourism product. It is tactical, it is mostly time-limited and it contains a message aimed to get sales results: “Book with us now and get 10% discount […]

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