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Lessons Learned from Coca Cola While Writing the Perfect Tourism Product

By Lisa Antonelli @FreeNomads

Coca Cola Bottle Red OutlineThese are some things you surely know: Coca-Cola Company is (of course) the name of the company, which produces several products including: Coca Cola, Fanta and Sprite; Coca Cola, Fanta and Sprite are all branded separately; and, The Coca-Cola Company spends millions of dollars each year on branding its products. As a result, Coca Cola […]


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