Business Magazine

Marketing Vs. Branding in the Travel Sector

By Lisa Antonelli @FreeNomads

Mix of Company LogosMany tourism businesses have a budget for promotion and business development, but tourism professionals don’t always know about the different types of promotion that they can choose from: branding and marketing. Each of these types of promotion has both advantages and disadvantages and most businesses employ a mix of both in order to effectively promote their […]

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