Business Magazine

Segmenting Your Tourism Market

By Lisa Antonelli @FreeNomads

Segmenting tourism market“Who is your client?” To some travel professionals running a travel business for some years, answering this question is easy: “my clients are mostly Millennials from Germany, FITs, adventure-oriented, with budgets of US$150 or less a day”. Others may say “my clients are senior American birdwatchers, mostly from Texas, traveling in small groups, who need […]

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