Business Magazine

The Interpretive Approach to Communication

By Lisa Antonelli @FreeNomads

Park ranger teaching young girlIn order to effectively deliver information to non-captive audiences, we need to rely on the interpretive approach of communication. Interpretation has four qualities that distinguishes it from other forms instruction. These are: 1. Interpretation is pleasurable Although entertainment isn’t interpretation’s main goal, it’s one of its essential qualities. All good communication is entertaining in the […]

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