Career Magazine

Wedding Planner Q&A; – “Why Aren’t Brides Hiring Me?”

By Sharonhill @sharonhill

Wedding Planner Presenting Proposal To Bride

If you’re frustrated because you’re writing a lot of proposals but not winning over many brides, my answer to today’s question may help you.


I have been getting several requests lately from possible clients for information and for quotes for my services. However, after I give them my proposal they never respond or they go to a competitor.

What I am doing wrong?


It sounds like you may be offering a proposal a little too early in your sales process. A lot of brides price shop or they request proposals to try to get ideas for planning their weddings themselves. You need to spend time talking with the brides who contact you and get to know them before you offer them proposals.

Here are 3 things to do to have better success with getting brides to hire you:

1) Market to a specific niche

Have a specific type of bride in mind whom you want as a client and create your marketing to attract her. If you are a wedding planner whose marketing says, “I can plan everyone’s wedding,” everyone will contact you, whether they are serious about hiring you or not. But if you market to a specific niche of brides, you will be weeding out a lot of the brides who are “shopping” because they will see that they don’t meet your criteria.

2) Prequalify brides who contact you

When a bride contacts you, don’t just offer to give her a proposal based on a few random bits of information she offers such as the number of guests, her theme, and the type of venue she wants. You need to meet with her, discover the vision she has for her wedding, determine if you have the expertise to help her, and see if your personalities are a good match.

3) Sell value over price

Once you have had a discussion with your bride, you will understand what she needs and be able to explain to her the value of your services. If she doesn’t see value in what you can do for her, she will not be convinced you are right for her and could well turn to your competitor.

If you have a bride who will not take the time to discuss her wedding with you before you present a proposal, and just seems interested in your price, walk away. If you do get this bride as a client, you will be forever struggling with her demands for cheaper rates and more services.

Even after taking the right steps, you may not win over every bride. There are many factors in a bride’s choice for a wedding planner and you may never find out how she made her final decision.

Concentrate on doing your best for the brides who do hire you. Word of mouth will spread, and soon you’ll have many brides asking for you.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener