Themarioblog

LATEST ARTICLES ( 1384 )

• India’s Mint: Six Years Later, It’s India’s “best Financial Newspaper”

  

  TAKEAWAY: The Economist has described Mint as India’s best financial newspaper. We revisit our experience creating the look and feel for Mint and trace its... Read more

  Posted on 13 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Portland Business Journal: It’s New Look, New Digital Focus as Part of...

  

  TAKEAWAY: Another Pinstripe Project launch has taken place, this time the Portland Business Journal. Unification and continuity for the American City Business... Read more

  Posted on 12 August 2013 MEDIA, SOCIAL MEDIA, TECH

• A Message from Garcia for Mr. Bezos……

  

  TAKEAWAY: Amazon’s Jeff Bezos has acquired The Washington Post and now faces the task of preparing that institution to extend its powerful brand naturally to th... Read more

  Posted on 09 August 2013 MEDIA, SOCIAL MEDIA, TECH

• What’s Trending in Newspapers: Summer of 2013

  

  TAKEAWAY: A quick glance at the headlines of the various media news outlets and one gets a clear picture of the state of newspapers for Summer 2013. The trends... Read more

  Posted on 08 August 2013 MEDIA, SOCIAL MEDIA, TECH

• O Estado De S Paulo: the Bilingual Front Page Idea

  

  TAKEAWAY: Printed newspapers still have the power to surprise, to entertain and to make us stop and take a look, as did Brazil’s O Estado de S. Paulo Monday. Read more

  Posted on 07 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Change Made a Different in These Projects

  

  TAKEAWAY: This is part 2 of our series on the importance of change in all we do. Today: how change has impacted some of our own projects.   If change was a tool... Read more

  Posted on 06 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Why “change” Should Become an Academic Subject

  

  TAKEAWAY: Talking about change is popular in newsrooms globally, welcoming it and implementing it not so. Three possible reasons for editors’ aversion to change... Read more

  Posted on 05 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Advertising Across the Media Quartet: the Aftenposten Model

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, August 5. TAKEAWAY: New research shows that it pays to... Read more

  Posted on 02 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Journalism in the Digital Age: a Presentation in Panama

  

  TAKEAWAY: It was a luncheon presentation for Panama’s media people, advertising agencies and those interested in the role of digital journalism. Read more

  Posted on 01 August 2013 MEDIA, SOCIAL MEDIA, TECH

• Monocle Mediterraneo is Here: Seasonal Extension of a Brand

  

  TAKEAWAY: If you are familiar with Monocle Magazine, then you will find this fourth edition of Monocle Mediterraneo the summer-only newspaper—as a very close... Read more

  Posted on 31 July 2013 MEDIA, SOCIAL MEDIA, TECH

• The Age: Evolution of a Front Page Design

  

  TAKEAWAY: Almost five months after The Age underwent a transformation from broadsheet to tabloid format, its front page now evolves into a true highly visual... Read more

  Posted on 30 July 2013 MEDIA, SOCIAL MEDIA, TECH

• The New York Times: Print Versus Tablet on a Lazy Sunday

  

  The New York Times: print versus tablet on a lazy Sunday TAKEAWAY: It is a richly engaging experience to read the print edition of the Sunday New York Times. Th... Read more

  Posted on 29 July 2013 MEDIA, SOCIAL MEDIA, TECH

• The New York Times Seeks User Opinions About Its Digital Experience

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, July 29 TAKEAWAY: Another sign that The New York Times... Read more

  Posted on 26 July 2013 MEDIA, SOCIAL MEDIA, TECH

• It’s All About Frequency of Publication

  

  TAKEAWAY: Publishers and editors are becoming more aware of the importance of frequency for their products. In a digital world, some of the traditional... Read more

  Posted on 25 July 2013 MEDIA, SOCIAL MEDIA, TECH

• Long Reads and the Tablet

  

  TAKEAWAY: If you have the time, we’ve got the long read for you, seems to be the theme of this new app by Byliner—but is it all about “long reading”, or could... Read more

  Posted on 24 July 2013 MEDIA, SOCIAL MEDIA, TECH

• Online Advertising Graduating to 5.0?

  

  TAKEAWAY: It’s noticeable, the greater experimentation with advertising display and positioning on news websites. It’s a good thing. Read more

  Posted on 23 July 2013 MEDIA, SOCIAL MEDIA, TECH

• Front Pages That Project Stories (and Readers) to the Next Level

  

  TAKEAWAY: What a pleasure to revisit the front pages of newspapers in which I was involved, in some cases decades ago!Why their front pages are still viable... Read more

  Posted on 22 July 2013 MEDIA, SOCIAL MEDIA, TECH

• Those eJournals Gain Access to the Airline Lounge

  

  This is the weekend edition of TheMarioBlog. The next blog post is Monday, July 22. TAKEAWAY: It was likely to happen: the day when those plush airline lounges... Read more

  Posted on 19 July 2013 MEDIA, SOCIAL MEDIA, TECH

• It’s a Boy. It’s a Girl. IIt Won’t Be Breaking News on Twitter!

  

  TAKEAWAY: The announcement of the much awaited Royal baby will be made the old fashioned, traditional way, on an easel, not on social media. Let’s hear it for... Read more

  Posted on 18 July 2013 MEDIA, SOCIAL MEDIA, TECH

• One User. One Story. Two Platforms.

  TAKEAWAY: Here I was switching platforms in the middle of an interesting story, and doing it almost without realizing it. I remember last April when Time... Read more

  Posted on 17 July 2013 MEDIA, SOCIAL MEDIA, TECH