Themarioblog

LATEST ARTICLES ( 1384 )

• Retina: a Retail Release for One of the Most Legible Fonts

  

  Tobias Frere-Jones, of Frere-Jones Type, announces that Retina is now available as a retail release. Retina was created for The Wall Street Journal, especially... Read more

  Posted on 12 October 2016 MEDIA

• Interactive Graphics: Less is Best at FT?

  While keeping the finger happy is important, the Financial Times editor in charge of interactive graphics thinks that too many interactive graphics could be... Read more

  Posted on 11 October 2016 MEDIA, SOCIAL MEDIA, TECH

• You’ve Got Mail! Yes, and It’s in the Old Mailbox.

  

  How an enterprising New York Times reporter who checks her real mailbox---the one in the mail room of the newspaper---ended up with one of the best stories of... Read more

  Posted on 10 October 2016 MEDIA, SOCIAL MEDIA, TECH

• Philippine Daily Inquirer: the Marketing of a Relaunch

  

  One of the most successful aspects of the Inquirer’s relaunch has been the effective and well focused marketing to promote not just a change of design, but an... Read more

  Posted on 06 October 2016 MEDIA, SOCIAL MEDIA, TECH

• The Philippine Daily Inquirer: It’s a New Look, New Rethink Across Platforms

  

  Today, readers of The Philippine Daily Inquirer get what constitutes a new newspaper. It is not just the design that has changed, but also the approach to... Read more

  Posted on 05 October 2016 MEDIA, SOCIAL MEDIA, TECH

• The Hot and Cold of the User Experience

  

  Sometimes simplicity is the key for anything having to do with a user's experience: including in the shower. Read more

  Posted on 05 October 2016 MEDIA, SOCIAL MEDIA, TECH

• Virtual Reality Lessons and the AP

  

  I am one of those who believe that Virtual Reality will add an important new layer to storytelling strategies for newsrooms across the world. Even though VR... Read more

  Posted on 04 October 2016 MEDIA, SOCIAL MEDIA, TECH

• NYT Sophisticated Shopper: Sponsored Ads with a Hook

  

  The messages come in often, the products are always high end, and the brand behind it is The New York Times. NYT Sophisticated Shopper is effective and... Read more

  Posted on 03 October 2016 MEDIA, SOCIAL MEDIA, TECH

• The Philippines Daily Inquirer: Launching a Rethink

  

  The countdown has begun for the launch of a totally rethought and redesigned Philippines Daily Inquirer: all signals are go as our first ever project in the... Read more

  Posted on 30 September 2016 MEDIA, SOCIAL MEDIA, TECH

• The WSJ and Sponsored Ads—in Print, Too

  Interesting way The Wall Street Journal uses to package its sponsored ads into one ad unit in its printed edition. Read more

  Posted on 29 September 2016 MEDIA, SOCIAL MEDIA, TECH

• The Presidential Debate on the Front Pages of US Newspapers

  

  It's the day after the most anticipated Presidential Debate in American history. Whether you are happy with your candidate's performance, or tired of... Read more

  Posted on 27 September 2016 MEDIA, SOCIAL MEDIA, TECH

• E Papers Continue to Fare Well on Tablets

  

  It's a new study about e paper consumption by those guys at VisioLink in Denmark. The highlights: Readers in their late 50s are the main audience for e papers,... Read more

  Posted on 27 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Lebanon: An Nahar Turns 84 and Celebrates

  

  It’s a landmark moment for any newspaper—or human, for that matter—to celebrate an 84th birthday. For Lebanon’s An Nahar, it is a major milestone. This newspape... Read more

  Posted on 26 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Some Stuff to Ponder About and to Celebrate This Weekend

  

  A favorite website, The Correspondent, gains more subscribers; The New York Times returns the managing editor title to its masthead; some favorites win Online... Read more

  Posted on 23 September 2016 MEDIA, SOCIAL MEDIA, TECH

• The Election and the Front Pages

  

  If you are like me, you are already saturated with the never ending US Presidential election of 2016. It’s like the movie that never ends, or the 750-page... Read more

  Posted on 22 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Rethinking Print Still at Top of Publishers’ Agenda

  

  Some print editions of newspapers disappear, new printed newspapers are born, redesign projects are still on tap for newspapers around the globe. Yes, print... Read more

  Posted on 21 September 2016 MEDIA, SOCIAL MEDIA, TECH

• The New European: New Newspaper Thinks Young

  

  The famous Brexit vote, which took the UK out of the European Union, brought the Brits, especially the young ones who opposed it, a new newspaper. Read more

  Posted on 20 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Bumping into the News and Other News Consumption Habits

  There was a time when we came to look for the news at certain times of the day—primarily early morning and early evening. Today, it’s more likely that the... Read more

  Posted on 19 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Paris Match Goes Snapchat

  

  Leaning forward and leaning back in Paris; Snapchat launched Discover in France Sept. 15 and our client Paris Match is on it! And Le Parisien newspaper now has... Read more

  Posted on 16 September 2016 MEDIA, SOCIAL MEDIA, TECH

• Reverse Mentorship and the Newsroom: a Win Win

  It’s been one of my theories of the past few years, and one that I apply to myself: reverse the role of the mentor/mentee and establish a learning relationship... Read more

  Posted on 15 September 2016 MEDIA, SOCIAL MEDIA, TECH