Softscribeinc

LATEST ARTICLES ( 65 )

• What Makes Offline, Online Marketing Effective? You.

  

  I recently attended the hugely impressive Offshore Technology Conference in Houston, Texas, with 108,000 other people from around the world. Read more

  Posted on 01 June 2014 BUSINESS

• How to Use Tumblr for Storytelling

  

  Be Ahead of the Crowd: Illustrate Your Story With An Image and A Few Words Last month I wrote about two converging trends – Mobile and ‘Micro + Visual’ – and ho... Read more

  Posted on 01 May 2014 BUSINESS

• What Tech Stories Do Your Customers Read?

  

  Headlines with Brand Names, Clear Benefits. Recently, we compiled a list of our top 70+ most-read press releases, customer stories and viewpoints during the pas... Read more

  Posted on 01 April 2014 BUSINESS

• How to Set Up Your 2014 PR + Marketing for Max Success

  

  Special thanks to Maisha McKinney, Operations Manager, for her excellent research and analysis for this post; and to Emma Loggins, Director of Social Media,... Read more

  Posted on 01 February 2014 BUSINESS

• How to Build Your PR + Sales Conversations for Hummingbird

  

  Special thanks to Maisha McKinney, Operations Manager, for her research contributions to this post. When I sail into the Search Engine Optimization ocean as an... Read more

  Posted on 07 November 2013 BUSINESS

• Top 10 Quotes from Hotel Industry Leaders at Hotel Data Conference 2013

  

  In my opinion, Smith Travel Research has a genuine tradeshow on their hands with the 5th Annual Hotel Data Conference in Nashville last month. The highest ever... Read more

  Posted on 01 October 2013 BUSINESS

• How to Create a Successful Blog That Builds Engagement & Drives Leads

  

  Blogs can be a great marketing tool for companies – allowing them to share ideas and insights via a relaxed online journal. According to a recent webinar by... Read more

  Posted on 03 September 2013 BUSINESS

• Why Security Issues Are On Everybody’s Mind

  

  One of my favorite experiences in Minneapolis this summer, in addition to spending time with our thoroughly enjoyable clients, was to share a meal with Theresa... Read more

  Posted on 01 August 2013 BUSINESS

• Softscribe® Inc. Signs Joint Venture with WC+G Ad LogicAward-winning Tech PR Fir...

  

  Atlanta – June 24, 2013 –   Softscribe Inc. announced a joint venture with Atlanta-based WC+G Ad Logic, a boutique agency that solves business problems through... Read more

  Posted on 24 June 2013 BUSINESS

• Softscribe Inc. Wins Communicator Award

  

  We are delighted to announce that Softscribe Inc. earned a Communicator Award of Distinction for the second consecutive year. This year’s award is in the... Read more

  Posted on 13 June 2013 BUSINESS

• Softscribe Inc. Wins 2013 Communicator Award for Buyer Persona Messaging

  

  Atlanta – May 14, 2013 – Softscribe Inc., an Atlanta-based technology public relations firm, announced that it earned a Communicator Award of Distinction for th... Read more

  Posted on 14 May 2013 BUSINESS

• Why Storytelling Drives SEO and Sales: New Belgium Brewery

  

  A new idea thundered during Brian Easter’s presentation at Atlanta’s recent Search Engine Marketing Professionals meeting. Brian is the visionary CEO and... Read more

  Posted on 14 May 2013 BUSINESS

• What Time of Day is Best to Post Your High Quality Messaging?

  

  We all spend time and energy to create high quality messages that achieve our companies’ business goals.   Ever wondered what is the best time to post them for... Read more

  Posted on 12 April 2013 BUSINESS

• How to Profit from the Micro + Visual Trend in Messaging

  

  Click here for Josh Martin’s SoCon2013 preso on “Customer Engagement in the Palm of Your Hand, Going Mobile.” Josh Martin is the manager of social media for... Read more

  Posted on 14 February 2013 BUSINESS

• How We Use Buyer Personas to Simplify Marketing

  

  First published by Adele Revella’s “Buyer Persona Institute Blog,” as “PR Agency Uses Buyer Personas to Simplify Marketing.” Reprinted with permission. Read more

  Posted on 03 January 2013 BUSINESS

• How to Hand-Build Customer Messages for Sales Growth

  

  It is relatively easy to distribute, measure and analyze, with marketing automation tools, any content you create. We like Marketo to get it done. Messaging tha... Read more

  Posted on 02 November 2012 BUSINESS

• How Much Does PR Cost?

  

  This is a question asked by many prospects who want our sales-focused branding, market consulting, and PR services: “How much does PR cost? Read more

  Posted on 15 August 2012 BUSINESS

• How the Hotel Press Release Fits Into Google+ and Your Content Marketing Strategy

  

  This article was first published in Hotel Executive, February 2012 This article explores how the Press Release fits into your content marketing strategy and... Read more

  Posted on 01 July 2012 BUSINESS

• Crisp Messaging Speeds Sales of InvoTech Inventory Control Systems

  

  June 6, 2012 – Los Angeles – Spirited innovation and the human touch differentiate InvoTech Systems, Inc. from its competitors. Read more

  Posted on 06 June 2012 BUSINESS

• Softscribe Inc. Writing Shines with 2012 Communicator Award

  

  We were delighted to learn we earned a 2012 Communicator Award of Distinction in technology public relations Writing, which is such a strong part of Softscribe’... Read more

  Posted on 09 May 2012 BUSINESS