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LATEST ARTICLES ( 703 )

• Three Ways to Grab Attention with Window Graphics

  

  If you think window graphics are reserved only for cliché “Sale, Sale, Sale” or “Going out of Business” messages, then you’re missing out on one of the most... Read more

  Posted on 23 May 2013 BUSINESS, MARKETING & ADVERTISING

• Five Ways to Meet Mobile Device Users’ Great Expectations

  

  Integrated marketers know that mobile device usage continues to skyrocket—along with consumers’ expectations for a quick, efficient, finger-friendly mobile... Read more

  Posted on 22 May 2013 BUSINESS, MARKETING & ADVERTISING

• How Google Authorship Affects Your SEO and Content Marketing

  

  Every business yearns to be found on Page 1 of Google’s search results. That’s the reason for all the interest in local SEO tactics, Pay-Per-Click search... Read more

  Posted on 21 May 2013 BUSINESS, MARKETING & ADVERTISING

• When Mailers Sing, Registers Ring: the Checklist

  

  Despite the ascent of social media, blogging, email marketing and other (arguably sexier) channels, direct mail remains one of integrated marketers’ most truste... Read more

  Posted on 16 May 2013 BUSINESS, MARKETING & ADVERTISING

• Big Data, Big Results for Integrated Marketers

  

  All of those social media posts, viral videos and cell phone GPS signals contribute to the 2.5 quintillion bytes of data created daily, according to IBM. Read more

  Posted on 15 May 2013 BUSINESS, MARKETING & ADVERTISING

• What’s That Pin Worth? Introducing Pinterest Web Analytics

  

  Pinterest no longer is just for brides, fashionistas and chefs searching for inspiration. In March, Pinterest introduced web analytics for business. Read more

  Posted on 14 May 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• How To Make Your Own Mobile App Without Getting Techy

  

  If you’ve been paying attention, you’ve been hearing about various mobile trends in integrated marketing. And maybe you’ve entertained the idea of how a mobile... Read more

  Posted on 09 May 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing with Signs: Placement is Key

  

  Signs are marketing communication vehicles for identifying a business and promoting products and services. Added to an integrated marketing campaign, they help... Read more

  Posted on 08 May 2013 BUSINESS, MARKETING & ADVERTISING

• Content Marketing With SlideShare Gives Presentations New Life

  

  How much time do you spend creating and giving presentations? Rather than reinventing your presentation for every meeting, think about how you might be able to... Read more

  Posted on 07 May 2013 BUSINESS, MARKETING & ADVERTISING

• The Seven Stages of Effective Social Business Marketing

  

  When Facebook claimed the title as the biggest IPO in Internet history last year, social media officially segued from a consumer fad to a business fact. Read more

  Posted on 02 May 2013 BUSINESS, MARKETING & ADVERTISING

• How to Write a Marketing Sales Letter That Sizzles

  

  A sales letter is one of the most common forms of direct marketing. Writing an effective marketing sales letter one isn’t easy, yet you know the results could... Read more

  Posted on 01 May 2013 BUSINESS, MARKETING & ADVERTISING

• The Name Game: Selecting a Memorable Brand Name

  

  You’ve invested in a business plan, scouted for a prime location and honed your target market. Don’t settle for an ineffective, lackluster name. Here are quick... Read more

  Posted on 30 April 2013 BUSINESS, MARKETING & ADVERTISING

• Choosing a Graphic Designer

  

  Logo Auctions vs. Local Graphic Designers Design can be very personal. Especially when it comes to creating a logo to represent your product or business. Read more

  Posted on 25 April 2013 BUSINESS, MARKETING & ADVERTISING

• Complement Integrated Marketing with Promotional Products

  

  Never Underestimate the Power of the Branded Pen We all know that the pen is mightier than the sword, but it also might be mightier than an advertisement when... Read more

  Posted on 24 April 2013 BUSINESS, MARKETING & ADVERTISING

• When Should You Outsource Your Social Media Marketing?

  

  Sure, you’ve been told numerous times how your business needs to be on Facebook, Twitter, YouTube, Pinterest. Instagram, and the social network du jour. Read more

  Posted on 23 April 2013 BUSINESS, MARKETING & ADVERTISING

• Let Customers Play Games and Win Their Loyalty

  

  One of your earliest childhood memories probably involves playing games. From hopscotch to dodge ball to tag, you learned how to validate your performance by... Read more

  Posted on 18 April 2013 BUSINESS, MARKETING & ADVERTISING

• Two Fast Ways to Write Better Email Headlines

  

  The next time you’re standing in line at the grocery store, try this experiment. Scan the cover of every magazine displayed. You’ll notice a style of headline... Read more

  Posted on 17 April 2013 BUSINESS, MARKETING & ADVERTISING

• Mobile Apps: Here Today, Gone Tomorrow

  

  Don’t Get Too Cozy With One App or Web Service There’s a saying that goes, “What happens online, stays online. Forever.” But in the case of mobile apps and... Read more

  Posted on 16 April 2013 BUSINESS, MARKETING & ADVERTISING

• Promotional Products Are Still In Style

  

  Attention trade show exhibitors: Swag (aka promotional products) is still in style. The Marketing Tango crew has been sorting through all the swag (stuff we... Read more

  Posted on 11 April 2013 BUSINESS, MARKETING & ADVERTISING

• How Vehicle Wraps Rev Up Small-Business Marketing

  

  Savvy marketers are always looking for ways to outpace the competition—without necessarily outspending them. One proven but often overlooked tactic is vehicle... Read more

  Posted on 10 April 2013 BUSINESS, MARKETING & ADVERTISING