How much time do you spend creating and giving presentations?
Rather than reinventing your presentation for every meeting, think about how you might be able to reuse some of that valuable content in your integrated marketing efforts to promote yourself across multiple channels. With the rise of visual marketing, smart business owners are rethinking the ways they get their messages across.
Slideshare offers a way to take your content marketing to a new, more visually engaging level. What’s more, you’ll also be enhancing your SEO and lead generation efforts.
Why You Should Care About SlideShare
Technorati described SlideShare as being “like YouTube for PowerPoints.” It’s a site where users can upload presentations, documents and videos. SlideShare presentations can be embedded in other websites, allowing you to share your expertise across various channels. More than just a place to upload and download slides, SlideShare is a social network unto itself with an estimated 60 million visitors every month.
Last year, LinkedIn announced its purchase of SlideShare for $119 million, enhancing its reputation as the top social network for professionals. LinkedIn CEO Jeff Weiner stated, “Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity.
Still not convinced you need another marketing tool? Allow us to elaborate.
Five Reasons To Use SlideShare:
1. Establish Authority
The whole point about content marketing is to establish yourself as the authority in your field. SlideShare presentations allow you to share topics about which you are an expert, and expand your influence.
2. Recycle Evergreen Content
Turn your existing case studies, white papers, and sales materials into visual SlideShare presentations that reside in the “cloud” (online) and can be easily accessed by your sales team or prospects. Make sure the material won’t become quickly dated.
3. Integrate Content Across Social Networks
SlideShare presentations can be embedded or shared across blogs, landing pages, and Twitter, allowing you to easily spread your message and expand your reach.
4. Improve Your Search Engine Page Rank
Include SEO (search engine optimization) keywords for your presentation to improve your page rank in searches on Google, as well as within SlideShare. Add keywords to your titles, descriptions and tags.
5. Generate Leads
SlideShare’s LeadShare tool allows you to embed a contact form at the end of your presentation whether it’s viewed on your site or embedded elsewhere.
SlideShare PRO offers additional premium features such as branded channels, analytics, and ad-free pages.
Instead of thinking of SlideShare as yet another social network to learn, consider it a time-saver that will allow you to repurpose your existing content for greater reach across multiple channels.
