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LATEST ARTICLES ( 703 )

• Best Practices for Social Media Customer Service

  

  Not long ago, customers logged complaints or comments by calling a customer service hotline – or speaking directly with a manager, if they were lucky. Read more

  Posted on 10 October 2013 BUSINESS, MARKETING & ADVERTISING

• Hey Marketers, Presentation Folders Are Your Friend

  

  At home, babysitters and toilet paper are two things you should never skimp on. In business, presentation folders are another. Read more

  Posted on 09 October 2013 BUSINESS, MARKETING & ADVERTISING

• New Studies Show Mobile Marketing Is Heating Up

  

  Two new studies reveal that consumers are shopping more from their mobile phones and are more receptive than ever to receiving text-based coupons and ads. Read more

  Posted on 08 October 2013 BUSINESS, MARKETING & ADVERTISING

• Connect More Directly By Using List Segmentation

  

  Whether you’re using email or snail mail, one of the quickest ways to generate added revenue from your subscriber list is to sort and group your recipients... Read more

  Posted on 03 October 2013 BUSINESS, MARKETING & ADVERTISING

• Mixing Icons and Generations to Reach More Customers

  

  What do hay and millennials have in common? Both are integral to the integrated marketing strategy that Wells Fargo Chief Marketing Officer Jamie Moldafsky is... Read more

  Posted on 02 October 2013 BUSINESS, MARKETING & ADVERTISING

• Six Hot Website Design Trends for 2014

  

  The web turned 20 this year. And as all young adults discover, it’s time to look a little more sophisticated. If your website still is full of teenage angst,... Read more

  Posted on 01 October 2013 BUSINESS, MARKETING & ADVERTISING

• Four Ways QR Codes Can Sync Direct to Mobile Marketing

  

  You’ve tested creative. You’ve segmented your mailing list. And you’ve proofread every word for the umpteenth time. But have you given consumers a fast way to... Read more

  Posted on 26 September 2013 BUSINESS, MARKETING & ADVERTISING

• How Signage Color Affects Customers

  

  Let’s say you have a hot new promotion coming up, and you want to create high-impact signage to promote it. You work with a creative services professional to... Read more

  Posted on 25 September 2013 BUSINESS, MARKETING & ADVERTISING

• The Silver Lining In Customer Complaints

  

  What could be positive about an unhappy customer? Consider it a second chance. Integrated marketers who monitor conversations about their business and act... Read more

  Posted on 24 September 2013 BUSINESS, MARKETING & ADVERTISING

• Is Online Video More Efficient Than TV?

  

  Global marketers are shifting spending away from TV advertisements and toward online videos, and that strategy is paying off, according to a new study... Read more

  Posted on 19 September 2013 BUSINESS, MARKETING & ADVERTISING

• Boost Direct Marketing Success with YouTube Video Ad Campaigns

  

  There’s more to YouTube than funny cat videos, movie trailers and how-to installments. The newest way direct marketers can use YouTube is to build video ad... Read more

  Posted on 18 September 2013 BUSINESS, MARKETING & ADVERTISING

• How Non-Profits (And Everyone) Can Use Data Segmentation

  

  Non-profit groups need to make the most of limited marketing dollars to generate continued funding. The best way to achieve that goal is to measure your... Read more

  Posted on 17 September 2013 BUSINESS, MARKETING & ADVERTISING

• 7 Steps to a Smoother Website Redesign

  

  Consumers today want it all. Their relentless demand for a more satisfying online experience has forced many integrated marketers to reevaluate—and increasingly... Read more

  Posted on 12 September 2013 BUSINESS, MARKETING & ADVERTISING

• Old-School Advice for New Mobile Marketers

  

  If you think there are new rules for mobile marketers, think again. Everything you need to know you probably learned in Marketing 101. Read more

  Posted on 11 September 2013 BUSINESS, MARKETING & ADVERTISING

• How Hot Pockets Is Reinventing as a Relevant Brand

  

  Chances are, you devoured them while cramming for a college final or slipped them into your grocery shopping cart while no one was looking. But you’d never admi... Read more

  Posted on 10 September 2013 BUSINESS, MARKETING & ADVERTISING

• Four Search Tips for Writing Google-Compliant Press Releases

  

  To get in the good graces of Google, integrated marketers must embrace the newest Google design and content guidelines when writing press releases. Read more

  Posted on 05 September 2013 BUSINESS, MARKETING & ADVERTISING

• 3 Title Tips for Better Engagement & Conversions

  

  If your integrated marketing team has embraced the notion that prospects are hungry for relevant, meaningful content, then someone in your company is probably... Read more

  Posted on 04 September 2013 BUSINESS, MARKETING & ADVERTISING

• Offer Branded Promotional Products as Employee Perks

  

  Team-building exercises are designed to build connections between employees. The next time you plan a company outing or event, think about how to form a stronge... Read more

  Posted on 03 September 2013 BUSINESS, MARKETING & ADVERTISING

• Business Marketing Strategy: Low Prices Or High Quality?

  

  Which Do Customers Really Want? Which business marketing strategy is more effective at satisfying customers: lower prices or higher quality? Read more

  Posted on 29 August 2013 BUSINESS, MARKETING & ADVERTISING

• Tips & Takeaways from the Email Marketing Summit

  

  Email marketing is alive and well, according experts from MarketingSherpa’s eighth annual  Email Marketing Summit. But to enjoy the double- and triple-digit... Read more

  Posted on 28 August 2013 BUSINESS, MARKETING & ADVERTISING