Marketingtango
MY BLOGS
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Marketing Tango
http://www.marketingtango.com/
This blog was created to help small businesses with their integrated marketing efforts. It covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.
LATEST ARTICLES ( 703 )
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Build a Landing Page That Makes Visitors Take Action
If your website landing pages prompt more yawns then likes, it’s time to discover conversion-centered design (CCD). Writing for Hubspot, author Oli Gardner... Read more
Posted on 21 January 2014 BUSINESS, MARKETING & ADVERTISING -
What Big Brands Can Teach Small Ones About Partnering
Big brands love big names as strategic spokesperson partners. According to adgeek.com, top spenders dish out about $50 billion annually on celebrity... Read more
Posted on 16 January 2014 BUSINESS, MARKETING & ADVERTISING -
Four Reasons Direct Mail Still Matters
All those holiday cards that flood mailboxes every December should give you an indication that traditional mail is still a viable way to connect with people. Read more
Posted on 15 January 2014 BUSINESS, MARKETING & ADVERTISING -
Measuring the Success of Your Content Marketing
Do you know whether your content marketing campaign is having the desired effect? Without the right metrics in place and the ability to monitor them, it’s hard... Read more
Posted on 14 January 2014 BUSINESS, MARKETING & ADVERTISING -
Three Lessons from Cyber Monday 2013
We’ve barely turned the page on a new calendar year, but it’s not too early to plan your mobile strategy to make Cyber Monday a top-producing event this year. Read more
Posted on 09 January 2014 BUSINESS, MARKETING & ADVERTISING -
Hey, Wait! What’s Our Video Marketing Strategy?
Like many integrated marketing practitioners, you probably know that putting video on your website is a good idea. After all, video is viewed more than other we... Read more
Posted on 08 January 2014 BUSINESS, MARKETING & ADVERTISING -
Could Anchorman 2 Change the Way You Market?
Ron Burgundy is everywhere. The fictional newscaster turned up in advertising commercials, took over real newscasts and stormed social media to hype the Decembe... Read more
Posted on 07 January 2014 BUSINESS, MARKETING & ADVERTISING -
Best Website Redesigns of 2013
If redesigning your website is on your to-do list for this year, you’ll want to do some research first to see what works, what doesn’t, and what’s trending in... Read more
Posted on 02 January 2014 BUSINESS, MARKETING & ADVERTISING -
9 Simple Tips to Improve Your Website Writing
1. Be Brief This is important: everyone online has Internet-ADD, so grab your reader’s attention and get to the point quickly. 2. Keep It Simple This goes... Read more
Posted on 31 December 2013 BUSINESS, MARKETING & ADVERTISING -
Just More Marketing Or Genuine Food for Thought?
Mexican fast-food favorite Chipotle recently drew kudos and critiques for its evocative but melancholy “Scarecrow” integrated marketing campaign, the latest... Read more
Posted on 26 December 2013 BUSINESS, MARKETING & ADVERTISING -
How Mobile Is Transforming Commerce
Given recent advances in technology, it doesn’t take a crystal ball to see that mobile commerce will be an important issue for almost all businesses (94%) over... Read more
Posted on 24 December 2013 BUSINESS, MARKETING & ADVERTISING -
Lessons From Top Marketers Using Instagram
For a visual social network that only allows posting through your smart phone or tablet, Instagram’s usage stats are impressive: an average of 40 million... Read more
Posted on 19 December 2013 BUSINESS, MARKETING & ADVERTISING -
Five Sure-Fire Big Data Sources You Need Right Now
Sure, Big Data is all the rage now. But where should you go to find meaningful sources of data to glean insights about buyer intent, customer engagement, conten... Read more
Posted on 18 December 2013 BUSINESS, MARKETING & ADVERTISING -
What You Can Learn from Tourism Marketing
Everyone likes a free vacation, but as the Greater Fort Lauderdale Convention Visitors Bureau Tourism learned, you don’t have to give away your product to... Read more
Posted on 17 December 2013 BUSINESS, MARKETING & ADVERTISING -
How Signage Helps Non-Profits Publicize Events
If anyone knows about doing more with less, it’s schools, charities and churches. Each year, cutbacks and shortfalls force them to be more creative about raisin... Read more
Posted on 12 December 2013 BUSINESS, MARKETING & ADVERTISING -
Market to Cheapskates with Direct Mail
Are your buyers price-sensitive? Then invest in direct marketing to get any penny-pinching customer segment to buy your products and services. Read more
Posted on 11 December 2013 BUSINESS, MARKETING & ADVERTISING -
Hey Integrated Marketer, How Much Content Do You Need?
Content marketing will continue to be a hot integrated marketing tactic in 2014, and one of the best returns on investment for business-to-business marketers,... Read more
Posted on 10 December 2013 BUSINESS, MARKETING & ADVERTISING -
Why Magnets Attract More Customers Than Bullhorns
What do a bullhorn and a magnet have to do with marketing? The bullhorn represents the old-fashioned, broadcast style of “outbound marketing” in which... Read more
Posted on 05 December 2013 BUSINESS, MARKETING & ADVERTISING -
How Nivea Used Marketing Planning to Relaunch a Brand
In 1980, men around the world were introduced to a new concept in skincare: an alcohol-free aftershave balm from NIVEA that did not irritate skin. Read more
Posted on 04 December 2013 BUSINESS, MARKETING & ADVERTISING -
Fresh, Flavorful Content: The Key to Website Health
It took so much time and effort to develop and launch your website, you were probably elated when the job was “over.” Little did you realize the process had jus... Read more
Posted on 03 December 2013 BUSINESS, MARKETING & ADVERTISING