Business Magazine

How Signage Helps Non-Profits Publicize Events

Posted on the 12 December 2013 by Marketingtango @marketingtango

If anyone knows about doing more with less, it’s schools, charities and churches. Each year, cutbacks and shortfalls force them to be more creative about raising and spending their money.

To keep help capital coming in, many organizations rely on fundraising. To ensure the success of fundraising activities and events, most rely on some form of promotional signage.

Integral to Marketing and Development

As our previous “Marketing with Signage” post reminds, banners, posters, window/lawn signs are among most economical and effective forms of advertising. Value and impact are two reasons budget-minded groups use signage to generate publicity.

Creative, high quality signage from an experienced, reputable provider can help you gain attention and awareness for a variety of fundraising events, such as:

  • Member, donor or booster meetings
  • Raffles, poker nights, and bingo
  • Car washes and bake sales
  • Club and sports team “spirit” events
  • Educational seminars and conferences
  • Congregational or youth group activities

Versatility and Value, Indoors and Out

Enhance the impact of your next fundraiser, indoors or out, by including one or more of these eye-catching elements:

  • Window posters clings
  • Tent cards and table toppers
  • Directional, instructional or safety signs
  • Colorful, eye-catching wall graphics
  • Oversized banners, posters, photos or charts

Of course, signage is usually just one part of an integrated campaign that often includes promotional items, direct marketing and/or other creative services.

So if you’re marketing on a shoestring, consider partnering with a full-service provider. The convenience of having a single point of contact can help start any fundraising event or campaign off on the right foot.

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