Keewood

LATEST ARTICLES ( 235 )

• Which Restaurants Are Nominated for a Shorty Award? And for What? And What’s a...

  

  …and the nominees from the restaurant industry are: Dunkin Donuts, Taco Bell, Denny’s, Wendy’s (for two separate campaigns) and Applebee’s. Read more

  Posted on 06 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Pizza Hut Caters to Tony Stark, David Banner, and Whatever Tom Cruise’s Characte...

  Enjoy the nifty new-possibility flavor of your table while you can, Pizza Hut. I imagine the same gee-whiz excitement happening during a demonstration of the... Read more

  Posted on 05 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Gosh, Mr. Darden, That’s a Lot of Pressure to Put on One Li’l Olive Garden Logo.

  

  Well, there it is. The logo that will lead Olive Garden’s “brand renaissance,” according to the people who approved its application over practically every... Read more

  Posted on 04 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Reactions I Got to Yesterday’s Quiznos Blog Post.

  

  Yesterday I wrote about the problems that Quiznos has with its brand image, having tried on lots and lots of different personae. Read more

  Posted on 04 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• I Know Where Quizno’s Went Wrong.

  The news last week was that Quizno’s is going into bankruptcy and introducing new pastas. Or are they introducing new pastas and going into bankruptcy? Look, I... Read more

  Posted on 03 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• McDonald’s Joins Snapchat. Because, Y’know, They Fish Where the McFish Are.

  

  If Millennials want a social media platform that offers almost no metrics at all, where your posts are designed to fade rapidly, well, okay, say brands. Read more

  Posted on 28 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The Harsh (one Might Say “inconvenient”) Truth About Chipotle’s Issues-based...

  

  “The entertainment value isn’t as clear…. Instead of roly-poly pink pigs or captivating mechanical crows, we confront real actors playing characters... Read more

  Posted on 27 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Mobile App: Somewhere Between “Useful Tool” and “Fun Game.”

  

  What I’m imagining the users in Southern California (where the Taco Bell Mobile App has been tested) saying: “Yesss! It remembered what I order, without me... Read more

  Posted on 21 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Long John Silvers, Wendy’s, and This Guy Named Hunter in a Love Triangle: Happy...

  

  Here’s some great social media interplay between a guy who loves Long John Silvers, wants to quit its crunchy, grease-fried goodness, then cries on the... Read more

  Posted on 14 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Long John Silver’s New Tack: Part Chipotle, Part Chic-fil-A, Part Chaucerian...

  Cow farts, pig dung, and the sad, left-behind cows who didn’t escape and become guerilla-style Chic-fil-A spokesanimals are all prominently featured in the new... Read more

  Posted on 12 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• “Dumb Starbucks” is a Parody, an Art Gallery, and One Man’s American Dream.

  

  That man is Nathan Fielder, host of Comedy Central’s Nathan For You. He delighted and “befuddled” Los Angeles for a couple of days before revealing what was... Read more

  Posted on 11 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• McDonald’s Canada is Making Chipotle Look Like an Orwellian Propagandist.

  

  Oh my good and gracious Lord I TOTALLY EFFING LOVE THE MOMENT AT 1:40 where the nice, trustworthy, reasonable-seeming food scientist presiding over the slaughte... Read more

  Posted on 05 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Olive Garden and MyGym Go Together Like Unlimited Bread Sticks and a Somewhat...

  

  Great idea: declare that your competition is not other middlebrow suburban restaurant chains, but local teenagers. Olive Garden has done that, with a big event... Read more

  Posted on 03 February 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Farmed and Dangerous

  

  It’s the golden age of TV, some say. It’s the golden age of Chipotle, others say. It’s probably only the bronze or silver age of non-traditional advertising... Read more

  Posted on 27 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• “How Can I Miss You When You Won’t Go Away?” – When To Extend Or Reprise a...

  From Nation’s Restaurant News “Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached... Read more

  Posted on 23 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Chipotle Totally Rules the Fast Casual Social Media Scene. Except Pinterest....

  

  Chipotle tops this chart, prepared for us all by FastCasual.com, to be used, shared, and remarked upon. According to this, they’re mostly rivaled by... Read more

  Posted on 22 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• So: Kids Shouldn’t Go to Alinea, but They’re Welcome at Chuck E. Cheese....

  

  First, let’s just dispense with the obvious (in my opinion, as a restaurant marketer and a Dad of three): if your sitter cancels and you seriously, literally... Read more

  Posted on 16 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• IHOP Demonstrates Power of “not Cramming Too Much Stuff onto the Menu.”

  

  A Bloomberg Businessweek article today presents an engaging and instructive look at IHOP’s newly redesigned menu. You should check it out. The menu redesign is... Read more

  Posted on 13 January 2014 BUSINESS, DINING OUT, FOOD & DRINK, MARKETING & ADVERTISING

• What Can We Learn from the Charming, Possibly Damaging Relationship Applebee’s...

  

  Over on Buzzfeed they’ve got the whole story. Basically, this guy started treating a local Applebee’s Facebook page as if it were a real human, and hilarity... Read more

  Posted on 09 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• What Does Your Packaging Say About Your Company’s Brand?

  

  (as originally published in Food Drink International, 12/6/2013) Hey. How about those KFC Go Cups. Lower and wider than drinking cups, nestling nicely into... Read more

  Posted on 02 January 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA