Dining Out Magazine

“How Can I Miss You When You Won’t Go Away?” – When To Extend Or Reprise a Popular LTO by Mark Brandau

By Keewood @sellingeating

From Nation’s Restaurant News

“Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached their end point and was reminded of the humorous country song, ‘How Can I Miss You When You Won’t Go Away?’ Resembling the character in the Dan Hicks song who refuses to let go of a relationship, noted Hopper, fans of Wendy’s discontinued Pretzel Bacon Cheeseburger or McDonald’s McRib, which has been scaled back to a regional LTO…”

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