Hair & Beauty Magazine

The Saem Ardent Lady Advance Wide Pen Liner

By Beautifulbuns

The one good thing about having an obsession with eyeliners (if any) is that I seldom run into storage problems. I mean, they’re all slim and lightweight, so I just have to chuck them into a container and pretend they don’t exist. And then I go forth and buy more eyeliners like this one from Korea.


the saem ardent lady
A ridiculously cheap eyeliner - The Saem Ardent Lady Advance Wide Pen Liner for just KRW10,000 (SGD13)

the saem ardent lady (1)

Oh yeah, you can totally tell that I love stroking. or being stroked. i’m so stoked about being stroked. forgive me, I’m running on 3 hours of sleep, no thanks to the ginormous cockroach that invaded my bro’s room and we had to go all Sparta on it.


Now I haven’t bought much (in fact, less than 10 items) from The Saem, simply cos of the brand name. I mean, it’s all the same isn’t it? hurhurhur. Weak puns aside, I guess there was no star factor – as mentioned before in this review about the Nature Republic A-Fit Kit (which is totally awesome btw), I’m a sucker for celebrity ambassadors.

The Saem’s ambassador is Lee Seung Ki – who I like in My Girlfriend Is A Gumiho, and is pretty sporting on Running Man as a guest, but other than that, doesn’t really appeal to me. In fact, it seems that he’s the ajumma-killer in Korea. My Korean teacher is bonkers about him – I think it’s got something to with him being like the boy-next-door who lives in a castle cos he’s so good at working hard and saving truckloads of money.



I say…

This is a surprisingly good item!

  • It doesn’t feather.
  • It doesn’t smudge.
  • It dries quickly.
  • The pen tip gives the perfect width to my eyeliner (sorry, forgot to take a photo of it, will put one up soon!). It’s sort of a flat-tipped marker like this, but with rounded edges.


  • It lasts a relatively long time – about 4-6hours, after which it (naturally) disappears but doesn’t morph me into Why So Serious.
  • To dispense more ink, simply press down gently on the nib. Advisable to do so on a piece of tissue though – the ink doesn’t come gushing out, but you wouldn’t want part of your eyeline to look like an eye-roadhump right?


I’m pretty damn impressed with this product – Hear ye’ hear ye’, if you go to The Saem, this is not the same old eyeliner that you’ll see everywhere. Buy one and try it for yourself!


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :