Celeb Magazine

Robert Pattinson as Dior New Face

By Clarissa17 @ClarissaSeaton

Ladies, beware (or be delighted)! Leading man vampire Robert Pattinson, the top scion of the vampires at popular movie Twilight is now Dior new face. He now officially represents this top French perfume brand’s line of fragrances for men. Pattinson signed a contract with Dior; a deal that is considered by insiders as a mega one, since it is worth more than $12 million in a span of 3 years. The contract specifies that the British actor will be the lead in a series of House of Dior campaign ads.Robert Pattinson as Dior New FaceLover of Dior ClothesRobert Pattinson is known to be a great lover of Dior men’s apparel. He was seen wearing a Dior Homme tuxedo at the 2012 Cannes Film Festival, earning lots of praises from everyone, especially the ladies. Pattinson was also spotted donning a pair of cool House of Dior jeans at the recently-concluded Teen Choice Awards.House of Dior Stable of Premier NamesAs in any other premier brands, House of Dior believes in the power of top celebrities and Hollywood stars when it comes to improving the sales of products or enhancing marketing strategies further. This is why it regularly hires big names such as Robert Pattinson to become the advertising face of the brand. In the past, Dior had hired A-listers to boost sales of its perfumes and apparel. Some of the top celebrities that already belong to Dior’s lists of major faces are Charlize Theron, Natalie Portman, and Jude Law.Just followed suitRobert Pattinson is not the only actor from Twilight that moonlights as an advertising face of a major brand. Everyone must have known by now that his movie co-star and on-again-off-again girlfriend Kristen Stewart has also been hired to be the female lead in a series of ads for perfume products by Balenciega's. So, we will be all seeing much of Mr. Pattinson – and all his chiselled features – in many of the ad campaigns of the House of Dior. Twilight fanatics will definitely have a heyday relishing this Dior new face not only on their favorite vamp flick, but as a debonair on ads as well.Image Source: Kentonmagazine

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