Tourist Information Officer, Muraleedharan of Kerala Tourism Department said compared to previous year the state tourism department of Kerala is expecting to draw 10-15% of more overseas tourist this year owing to the fact of decreasing rupee which will instantly have a optimistic collision on incoming tourists in Kerala. Drop in the worth of rupee will cut the expenses of overseas tourists thus increasing their figure this season, according to him. Compared to the 7.33 lakh of overseas tourists in 2011, the incoming of foreign tourists gradually increased to 7.94 lakhs in 2012, he added. The foreign exchange earnings have rise to Rs 4548 crore in 2012 from Rs. 4221.99 crore in 2011.Huge number of traveler from across the globe and several parts of India are visiting Kerala to spend their spare time as the Gods own Country has made it’s charisma in the tourism map of the world making the overall contribution of 20% from tourism sector to the state.The aggregate revenue jumped from Rs. 19,037 crore in 2011 to Rs 21,125 crore in 2012 combining both indirect and direct revenue from tourism. 'Seaplane Project' to improve last mile connectivity via air to its locations across the state and 'Project Muziris' to restore the historical and cultural implication of the renowned port of Muzirishas been revolve out by Kerala Tourism Department, Muraleedharan said speaking about the plans. In order to boost the journey experience and add to its diverse tourist spots both of these new ideas have been planned, he added. The superior use of social networking sites and internet has aided projecting Kerala as a prime location for foreigners. This year, Gods own Country has become the Google’s Search tendency for India and the number 1 travel destination.
