Even though I don't wear this shadow that much, it is one of my favorite shades. It is very vibrant and oodles of fun. Yes, I just used the word "oodles" to describe an eyeshadow. #5 is a true vibrant matte coral, unlike any other shade I have every seen. It is very pigmented and smooth. It blends well and stays on well. It is not the longest lasting shadow I have since it fades a little by the end of the day. It is smooth, but not as much as Urban Decay or Wet n Wild shadows. My favorite way to wear this is simply as a crease color with a light (something like Urban Decay's Sin) all over base. I may post this tomorrow as an EOTD so you can see what the shade looks like applied. It is quite nice :) This was my first experience with MUFE shadows and I'm not sure I will buy others. The formula is good, but not that amazing in my opinion and the staying power is okay. Plus $19 is a teensy bit steep. I say this is one of my favorite shades because I have not seen a coral like this from any other brand, and this is the only matte shadow that I like to date.