This is the only drug store brand lipstick I remotely like, but it is still far from my favorite lipstick. It has the finish of a lip gloss and is fairly moisturizing. It is not as creamy or smooth as I like my lipsticks to be. This is the second color I have from this line, and to be honest, I almost never use it. The shade is okay, but not pretty or unique enough that I reach for it all the time. The staying power is just okay; lasting maybe a couple of hours. It also has an odd smell, something similar to fruit punch. There is nice variation in shades the line offers. I would rate this particular shade a 3.5 out of 5. I like the Fruit Punch shade a lot better. It has more "pop" and lasts longer because it stains the lips.