Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• Social Media in the Public Sector – Why?

  

  Government agencies and public bodies of all kinds are using social media tools more and more as a mechanism to disseminate information and engage with the... Read more

  The 26 November 2013 by   Andykinsey
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• Holiday Marketing to Women: Online Shopping Rules!

  

  The stores are already decked in Christmas decorations. Santa has shown up in some malls. The holiday television spots have started. Read more

  The 13 November 2013 by   Jamiedunham
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• How to Target Boomers and Beyond with Direct Marketing

  

  There isn’t a gold watch at retirement in their future, and if they catch you using the term “golden years” in your direct marketing, you will wish you could... Read more

  The 19 November 2013 by   Marketingtango
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• The Long and Winding Road: It is What It Is…

  

  It is what it is… Those of you old enough to remember the heady days back in the late 1970’s when the video cassette came to our living rooms will , no doubt,... Read more

  The 05 November 2013 by   Scotcombs
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• Content Marketing Is Participation, Not Persuasion

  

  “Content means everything and nothing.” Daina Middleton, global CEO of Performics, started her SES Chicago keynote by addressing a common problem today’s... Read more

  The 06 November 2013 by   Scotcombs
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• 7 Productivity Tips and Tools for Social Media Users

  

  Let’s face it—done correctly, social media can be a total time suck. Have you ever been curating content, doing research or sifting through posts or comments... Read more

  The 06 November 2013 by   Shellykramer
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• Using Social Intelligence to Measure Marketing ROI

  

  All marketers want to know the return on investment (ROI) of their efforts, but it can be difficult to pin down. As marketing pioneer John Wanamaker famously... Read more

  The 21 November 2013 by   Marketingtango
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• Mobile Ad Spending Rises 145% in Six Months

  

  Internet advertising is going gangbusters this year, especially mobile ad spending. The amount of advertising spending on smart phones and tablets has risen to... Read more

  The 06 November 2013 by   Marketingtango
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• The 5 Essential Free WordPress Plugins To Increase Search Ranking

  

  Consumer buying behavior has evolved a lot in recent years. Using search engines like Google to help make informed buying decisions is now the norm for most... Read more

  The 19 November 2013 by   Shellykramer
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• Four Opt-Out Email Campaign Options

  

  Maybe you have access to an email list compiled by a trade or membership group, event attendee list, networking organization, sweepstakes entrant list, or some... Read more

  The 27 November 2013 by   Marketingtango
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