In spite of business turmoil Kerala tourism has register 8 per cent yearly expansion in the revenues at Rs 21,000 crore. Subsequent to Europe, Kerala is looking forward for bi-lateral trade with foreign markets such as US and Japan to draw attention of tourist at Kerala.The department of tourism has also inducted a facility of visa on arrival for populace of 16 nations at the international airports of Thiruvananthapuram and Kochi airports to uphold tourism in those countries.To exert a pull on commercial communities from nation like Australia and China can be consider as a strong approach from a department of state tourism.A citizen from Japan, Singapore, Finland, Luxembourg, New Zealand, the Philippines, Cambodia, Laos, Vietnam, Myanmar and Indonesia would be given a thirty day tourist visa on arrival. Kerala is considerably growing on tourist arrivals as far as statistics are concern it was 0.73 million in 2011 which has gone up to 0.79 million in 2012 and it has helped in earning foreign currency which was 4,221.99 crore in 2011 has increased to 4,548 crore in 2012 and if we look from the revenue perspective it has grown up from 19,037 crore in 2011 to 21,125 crore in 2012.As said by Suman Billa, secretary, of Kerala tourism development council they are focusing on markets like USA and Japan much cause of hold up in Europe he further added tourism is growing considerably preceding year over 1 crore tourist had made their way to Kerala and within the endorsement campaign, the usual feast for distant tourist was anticipated to grow up to 18 days then in hand standard stay of 16.2 days.Mr. Billa further added they have initiated a host of path breaking mobile based services and IT enabled plans to boost the experience of voyage at Kerala. The technology core of products has been introduced like wap guide, handset website, android application and IOS and Bluetooth Kiosks.Sea plane prospect for better connectivity by air and government has employed 4 private players for air connectivity for tourist destination across the state prospective like Muziris which concentrate in historical and cultural importance of the celebrated port of Muziris.To implement sea plane project department of tourism has employed Kerala Tourism Infrastructure Limited as a central agency to provide better tune in tourism it is to provide priority course for three airports of Trivandrum, Cochin and Calicut and the major spots such as Astamudi, Punnamada, Kumarakom, Bolgatty and Bekal in the state.
