Hair & Beauty Magazine

Event: Za Launches Impact Full Eyes and Perfect Action Mascara

By Beautifulbuns

It’s no secret that I love emphasising my eyes, but somehow, my weapon of choice always seems to be eyeliner. Perhaps it’s time I promoted some of my eyeshadows and mascaras to the ranks to help me in my quest to become Most Awesome Person Alive. lol. That inner monologue came about after attending Za’s launch of their new eyeshadows Impact Full Eyes and the new Perfect Action Mascara a couple of weeks back, I know I know, the stuff that goes on inside my head sometimes bewilders me too.

Za Event
Starting the event off with a makeup demonstration (ok, fine, so there was a presentation before that, but it’s nothing picture-worthy)

Za Event (1)
Check out the photo on the right – can you see the effects of the new Perfect Action Mascara?

Za Event (2)
L: Half face, and R: full face done with super eyeliner / eyeshadow powerrrrr

Za Event (3)
A half-time fashion show by Forever 21 – behold their Back to School 2013 collection.

Za Event (4)

Za Event (5)
The Perfect Action Mascara sports a unique brush applicator – it’s flat on one side, so it’s kinda like the Dory fish from Nemo  (I know, weird analogy, but you get my point). In this picture is the Smudgeproof version (aka can be removed by warm water), but there’s also a Waterproof version (with a blue cap). I’m sure you’re curious about the brush applicator and how to use it, so I’ll review this mascara proper soon!

Za Event (6)
The new Impact Full Eyes eyeshadows are divided into two categories. The top row has the Gradiation range with pearly easy-to-blend colours whilst the bottom row has the Groovy range which have accent colours. Notice how the Gradiation range has a semi Japanese feel to it? Za is apparently now looking to Japan to further their products.

Za Event (7)

The cutest display ever – a dollhouse with fashion-beauty ideas. Great for people like me who wake up and dread having to pick up the day’s outfit. Sometimes, I think I should just wear a cheongsam everyday. But then again, that’s a thought for another day.

Za Event (8)

Za Event (9)

Where can yew buy dees?

  • Za Impact Full Eyes Gradation and Za Impact Full Eyes Groovy are available at Watsons stores at $18.90 each.
  • ZA Perfect Action Mascara (Smudgeproof/Waterproof) will be available from 19 September 2013 onwards at $19.50 each.

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