How can you tell when a brand is major luxe? It’s when you arrive on the dot but it’s already teeming with people, which swells to a crowd of more than a hundred. It was the first time I ever found myself perspiring in the cold of a department store. Such is the allure of Dior. hohoho.
On Friday, they opened their first Dior Backstage Studio in Southeast Asia at Orchard Ion. I’ll be mixing some of my photo with the photos they provided, because it was simply too crowded to take any decent photos. The ones without the watermarks are provided by the brand
The front entrance as seen from the Orchard MRT exit – what you see is a “Dior Runway” galaxy
Dior Backstage at Ion will have exclusive Backstage Pro makeup products and tools, bespoke services and makeovers, and a hand-picked and specially-trained team of Backstage Artists.
What else can you get here?
- Backstage Makeover (30 mins) – $80 redeemable
- Special Occasion (60 minutes) Total made-to-measure makeover – $120 redeemable
- Backstage Pro-Coaching – prices vary on the type of modules
For the full list of services available, see below .
Now this may seem to be all there is, but do you see the light at the end of the tunnel, literally? That white portion? That leads to the second portion of the store. This area is the part that’s supposed to emulate the backstage of any fashion show
Showcasing the latest products
Makeup, makeup and more makeup
One of the key highlights – the ginormous smogarsbord wheel of lipsticks, lip glosses and nail colors. It’s like every beauty junkie’s dream come true.
That’s the Korean makeup artist Jin Se Woong who did such a great job using the new Dior Air Flash Spray-on Foundation on me :D The Airflash Foundation comes in 8 shades and is available only at this store.
Here’s the Japanese Makeup Artist from Dior
Makeup.. makeup…
… and more makeup.
and ta dah! Here’s the second portion of the store
there’s skincare…
… I’m loving the Diorskin forever foundation. I think I might just splurge on it.
And an area that’s pretty interesting – fragrance consultation is available here!
I find this really interesting – tiny little crystal funnel-things with a ceramic center. This is for spray products (the funnel shape is to catch the spray) and the ceramic is better for fragrance diffusion.
And this is the back entrance of the Dior store (near Topshop)
Dior Backstage Studio is located at Ion Orchard, B2-44/46
Call 6636 7232 to book your services or for more information
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