However, no matter its presentation, it's what inside the box that counts. And there's definitely a difference in well-made morsels and those other kinds of sugar mess that you'll probably still eat, but wonder why you let yourself use up those extra Weight Watchers points later. Or even worse, the chocolate you know that's been there for a long while in that box before finding its way to you.
And just in time for Valentine's Day, you have a new option in Dallas for chocolate. While the See's Candies isn't new since they've been making chocolate and other candy the same way since 1921, the store is at NorthPark Center is (it opened just around Christmas!)
Ironically, this candymaker purposely let's the chocolate age before selling it. It's part of its signature recipe. See's Candies is one of the few remaining candy makers that still ages their chocolate, a process that imparts a smooth, mellow flavor profile and elevates the taste of the chocolate overall. And while See's owned by one of America's most well-known tycoons Warren Buffett, there's been no new machines and new techniques for getting See's to the masses. He's left it just the way he found it.
Recently, my son (the real chocolate expert) and I had a chance to visit the new store for a special media event. Designed to look like the crisp, clean black-and-white checkered motif inspired by Mary’s original kitchen, the shelves were stocked with candy of every flavor, size and occasion. Also like her kitchen the say, I was met instantly with a warm smile and asked to try a candy. While that tradition actually costs See's one million pounds of candy each year, but looks like Warren said it was worth the effort since 26 million pounds is what they sold in 2013.
Hairnets are the newest trend. At least the night of the See's Candies event. Featured here is Cynthia from Oh, So Cynthia and Josh Hart from 102.1 The Edge.
And while just trying See's was a new experience in itself, to really appreciate the art of creating a custom box of chocolate the See's way, we were challenged to a contest to see who could fill a box quicker among the guests. Hairnet, gloves and all.
Does the image sound familiar? It should - apparently Lucy and Ethel did it on one of The Lucy Show episodes. And this contest was almost as funny.
You can see my son joined me in the fun and he loved it.
We'll I think it was all the chocolate he kept putting in his month that he really loved.
And you will, too. Make sure to taste one while you're picking out your perfect Valentine's Day box. Or make it easy and one of the pre-made ones.
Don't worry, Jackson says they are all good.
