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Business Advice: 9 Business Rules That Can Guarantee Your Success by Kirsten Hendrich

Posted on the 02 July 2013 by Stacie Walker Stacie @staciewalker

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Contributing Author: Kirsten Hendrich

There's no concrete manual to follow in the business world. No authoritative how-to guide or one-size-fits-all approach.

Business models are constantly breaking the mold and other business models try to replicate past successes, only to fail.

To make more matters challenging, the market is changing at a rapid pace. Consumers are seduced to chase after the shiny new objects advertised through every type of medium.

It almost seems as if the roller coaster of the economy is unpredictable.

With that in mind, there are specific rules successful businesses must acknowledge.

These 10 rules aren't top secret and are most often overlooked my many small business owners. 

It's possible that your small business may be missing some important business basics to keep them thrivingon a regular basis. Today's post covers ten basic rules you should closely follow and remember on a daily basis.

9 Business Rules that Can Guarantee Your Success


1.) Keep your overhead low with a realistic business budget.

While this one is obvious if you have a tight budget, sometimes it's easy to put your budget on a back burner once profits skyrocket.

Don't sabotage your business by with irresponsible spending habits.

It's tempting to want the best money can offer, but remember you must spend within your means. means.

Keep in mind that as your business grows, you can increase your business budget.

2.) Seek out for new opportunities and diversify your income.

You know the old cliché:

"Don't put all of your eggs in one basket."

Yes, it's a cliché, but so true.

At this current time in your career, you may have reliable clients who pay you on time every single time an invoice is due. Things can change in a blink of an eye. 

This is especially true in difficult economic times, you never know what might happen.

It's not smart to only rely on your long term clients. It's never guaranteed that they will stay around for the life of your business.

Always seek for opportunites to diversify your client base and to find additional income sources. 

3.) Continue to adapt to the ever changing market.

Even as the market continues to rapidly change year after year, many opportunities still exist.

The economic landscape is always in flux, so your business needs to be as adaptable and changeable.

Continuing to do business has been a matter of identifying those opportunities and responding appropriately.

4.) Keep an open mind and value the advice of other successful people.

The best businesses innovate and respond to new information. No matter how much you think you know, there is always someone out there who knows more.

Don’t become narrow in your business dealings, and don’t close yourself off to new ideas.

The smartest thing you can do as a new business owner is to find the right mentors who are willing to help you with your business goals. Doing so will reduce unnecessary error and wasted time.

You will have someone to guide you on your journey to success.

5.) Take care of your prospects and customers.

This can sometimes be a tough task, and one that requires swallowing pride. If you value your income, then you must value your prospects and existing customers.

Your priority is to make sure you keep them satisfied and keep their business. This can be done by offering customers something that your competitors can't give them.

The right approach to retaining customers starts with trying to understand more about them, and then to work out what to do with the knowledge.

6.) Inspire loyalty in your customer and employees.

Make it a priority to offer quality products and services to keep customers coming back for more and to motivate them to tell their friends about you.

Inspire loyalty in customers and employees. Word of mouth marketing is a powerful way to get your business out there.

Also ensure you treat employees right by giving them the recognition they deserve and constantly motivate them to continue working hard.

7.) Create a safety net for the least profitable months.

Before you rush out to reinvest your profits, make a point to build a comfortable safety net for tough economic times. This will inevitably be slow years. The trick is to compensate for them when times are good.

8.) In order to stay in business, networking online and offline never ends.

Dedicated network expansion is a cornerstone of good business. It is always good to have friends in the industry, and the more the better.

So whether you are seeking clients, consultants, suppliers, or friends, a big network is an invaluable asset.

9.) Invest in a reputable and rememberable business image.

Branding is essential. We live in an environment saturated with images, where companies are defined by their self-image.

So invest in a quality brand and never underestimate the power of image.

Most of these rules are a bit easier said than done, and it isn’t always clear how best to implement them in daily practice. But business owners cannot afford to lose sight of these essentials, no matter how hectic or successful work becomes.

The key to success in business is keeping a level head and focusing on results rather than emotions. If you can do that, while keeping these rules in mind, you can’t go wrong.

Image Credit: sam_churchill via Compfight cc 


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