Marketing & Advertising Magazine
Paperblog Editor's Pick
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How To Convert Website Traffic into Leads for Your Business
Your business website is your storefront. It gives your prospect their first impression of your company. You only get one chance to make a good impression so... Read more
The 05 September 2013 by Elizabethlmaness
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5 Bizarre Advertising Campaigns That Worked
Marketing is never an exact science, as you never know what will strike a chord with the customer. Some of the most bizarre marketing campaigns in recent... Read more
The 04 September 2013 by Zafar
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When is the Right Strategy Wrong?
Tuesday, September 3, 2013 at 10:00AM Planning Vs. The Plan There’s a lot to be said for strategic plans. Maybe too much. I Googled them a few moments ago and... Read more
The 03 September 2013 by Alanhargreaves
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Marketing to Women: Generosity Wins
Generosity and kindness are important social behaviors for individuals, but they are also important for businesses. Yes, our moms taught us to share and to... Read more
The 02 September 2013 by Jamiedunham
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Business Marketing Strategy: Low Prices Or High Quality?
Which Do Customers Really Want? Which business marketing strategy is more effective at satisfying customers: lower prices or higher quality? Read more
The 29 August 2013 by Marketingtango
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Is Google the Online Marketer’s Perfect Frenemy?
As an online marketer, how do you feel about Google? Do you worship the ground the search giant walks on, or are you more ambivalent about its influence over th... Read more
The 28 August 2013 by Georgestevens
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What Skills Do You Require Creating Perfect Social Media Posts?
Of late, social media content marketing has turned up as one of the top priorities of business marketing online. As per the research more than 90 percent of... Read more
The 27 August 2013 by Andykinsey
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Marketing to Young Women: Is Facebook Fatigue Real?
It was all over the news. Facebook fatigue. Beginning in February of this year, studies and articles surfaced regarding the current state of Facebook and the... Read more
The 26 August 2013 by Jamiedunham
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Why Buying ‘Social Indicators’ is a Bad Idea
Some of those who are reading this may have seen a recent documentary from Channel 4′s Dispatches team. The programme investigated the purchase of social media... Read more
The 22 August 2013 by Isaydigital
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From Pit to Pinnacle: An Integrated Marketing Success Story
A chance to learn without getting burned. That’s the beauty of reading other companies’ integrated marketing case studies, including the one about First... Read more
The 20 August 2013 by Marketingtango
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