Business Magazine

Work Smarter Now

Posted on the 02 February 2012 by Maria Snyder @MariaConsulting


It is time to work smarter.

I’m a Certified Public Accountant by trade in addition to actively working as a social media consultant and manager.  I work smarter, stay on my game and keep all pistons firing by focusing on the various jobs at hand. As a business owner the same applies, working smarter is a possibility, but how since there are so many things to do?

Typical business owners have a hand in on some of these daily tasks:

  • Accounting
  • Troubleshooting
  • Human resources
  • Mail – email and paper
  • Phone calls
  • Making sure deadlines are met
  • Banking
  • Vendor negotiations
  • Locking up at the end of the day

When you are making business decisions, who handles the web site, social media and general advertising? I presume the business owner includes this task on their to do list. Often those tasks related to advertising are overlooked.  Advertising in any form is a way to reach customers.

In today’s business environment remaining competitive is key, keeping customers happy is huge especially in today’s economic times, money may be tight. Now more than ever social media is a news source. More and more people are connected twenty-four seven. They seek knowledge and information from the likes of Google, Twitter, Facebook, LinkedIn, and MySpace (if you are a musician).

Why not consult with a social media consultant to see what advertising opportunities you are missing.  Facebook sells advertising, what makes you think their advertising platform is the end all be all.  Facebook business profiles also known as Facebook Pages are FREE!  Google business profile pages are FREE! Also FREE are Twitter profiles, LinkedIn company profiles and of course MySpace.

If your profile is not set up or worse it is and it’s not actively engaged with current and future customers, why is it not?  It is time to work smarter.

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