Focus matters, use it.
Social media can get overwhelming from a business perspective. A lot of time and efforts are waisted. There is no focus.
It’s simple really. A few simple questions can help you achieve focus.
- Where are your customers interacting on social media
- Where are your competitors on social media
- What social platform will reach my target customers.
Next pick one social platform to set up your business profile. The most important thing is post your phone number and what you sell! Use a picture of your front door as the profile photo, be simple.
I’ve seen this one (unnamed) local business on multiple social platforms, and the accounts are mostly inactive. I predict they hired someone to set them up on every single social platform without considering where their customer base was. Why they’re on tinder is anyones guess. Isn’t that a relationship finding social platform?
My wife’s accounting firm is on LinkedIn and has a purposefully stagnant Facebook page. They are on LinkedIn, a large social network of professional people. In my judgment that is the best place for their active presence. They set up a Facebook page to protect their name so that it couldn’t be claimed by another person not affiliated with the firm ownership.
Back to this local business and their inactive Twitter, Instagram, LinkedIn, Pinterest, Facebook, Google Plus, YouTube and Tumblr profiles. These are just the ones I’ve seen! Facebook appears to be the only active social platform they use. I only know because I get weekly invitations to like the page, which I haven’t yet because I have no interest in this particular local business.
What impression is made by all the other inactive social profiles? My impression or question is are they still open? They seem closed because no one is posting on their social site.
My advice, dive in carefully. Look at the numbered list above. Get focused and dedicate a few minutes a day thinking about ideas how to post on your selected social platform and then post something. Start small with one social platform. Post daily, even a couple times a day at the end of lunch time and again in the early evening. It’s easy to Google the best social platform posting time.
Questions? My contact information is easily found in Google or on here, call me.
