The soda tax in Mexico has been highly effective despite a very modest price increase. Consumption of soda is down 12 - 17% in a year. Imagine what a big tax would do for public health.
NYT: What a Big Tax on Soft Drinks Can DoObviously Big Sugar is still fighting the any tax initiative as if their very lives depend on it, just like Big Tobacco used to do (before they lost):
Food Politics: Uh oh. Big Soda lobbyists weaken Mexican soda tax
