When I meet new wedding and event planners and ask them for a business card, I’m often handed something that is obviously homemade. You may need to spend a minimum amount of money when starting a new business but please plan to invest a portion of your budget in professional marketing materials. Your business cards and other printed materials should show brides, wedding vendors and people who can give you referrals, that you are a creative professional who is serious about being a wedding planner.
If you need help with designing a card, ask other wedding vendors for referrals and look for graphic designers within the members of your networking groups. You can also go online and search for freelance designers and place your project up for bid or look for graphic design contest websites and ask designers to submit ideas for your review. (Have them provide you with the Photoshop original file as part of your project requirements and 300ppi versions for printing.)
Before you approach a designer, you should know what niche you are going to target. For example, if you are going to specialize in classic, traditional weddings, your card needs to be totally different than if you specialized in offbeat weddings.
You should also have a budget in mind. Designers can vary greatly in price and printing costs are separate and can be expensive. Your designer can suggest printers to you or you can check local and online printers to compare price, quality and speed.
If you’re not sure what information should go on a card, read my previous post in which I answered the question, “What Should I Put On My Business Cards?”
