Happy Wedding Wednesday!
Here’s an easy-to-follow marketing tip.
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There are always new ideas being introduced that claim to help you attract more brides. But it isn’t necessary to buy new, and sometimes expensive, methods of marketing your wedding planning business, you might just need to review what you’re currently doing and make some small changes.
Here are 3 examples of what you can do:
1) Update your website
If you put up your website when you first started your business and have since worked with more brides and/or changed your niche, it’s time to make some updates. Add photos and testimonials from recent weddings and information about how those brides benefited from your services.
2) Change your wedding packages
If you initially created your packages based on what you thought brides would need or what you saw other wedding planners offer, you might need to create new ones. Think about the brides you have helped and the types of services they asked you to provide, then put together new packages based on those needs. Next, mention your new services and their benefits on your website and social media sites and invite brides to contact you to find out more about how you can help them.
3) Expand your circle of business and social contacts
Formal business networking groups aren’t the only places you can meet people who can give you referrals. Get out and take a class in cake design, flower arranging, or photography to get opportunities to meet like-minded people. And don’t be afraid to strike up conversations with others at places like the gym, yoga studio or at a soccer game, you can meet brides and develop great business partnerships with people you get to know in social settings.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
