Happy Wedding Wednesday!
Here’s an easy-to-follow tip to help you get more business.
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I once heard a coach for wedding planners tell her audience that they needed to make the most of their time with a bride because this is the only time she will ever use them. I agree that you should do everything you can to please a client however, I think there are many opportunities for you to work with a bride again, if you are open to planning other types of events. Once a couple marries, you can plan their anniversary parties, bridal showers that they hold for friends, baby showers, birthday parties, coming-of-age events for their children and their holiday parties.
In order to be the person they call when they decide to have a celebration, you’ll need to stay in touch with them. Make it a point to do things such as mail cards on birthdays, anniversaries and holidays, and always include a personal, hand-written message. You can also mail or email articles or tips for newlyweds on subjects you think might interest your former brides.
Happy former clients are the ones who will give you the most referrals so it pays to stay in touch with your brides, even if you don’t think they may have a reason to hire you again. And, of course, always mail them a handwritten thank you note when they send someone your way.
And you can learn more about starting and running your wedding planning business in my Free Special Report “7 Steps to Becoming a Top Wedding Planner.” You can get it here.
