It’s wedding season and if you recently started your wedding planning business, you might be busier than you could have imagined. And you love it! But, for all the time you are putting into your business, are you making a profit? Or, are you wondering why you don’t have very much money to show for your all your hard work, stress and time?
If the latter is true, it’s time to make more money.
Here are 3 ways you can do it:
1) Focus on attracting brides who can afford your services
It might sound like a good idea to target low budget brides and charge very low rates to help them plan their weddings but you might be sacrificing your income and well-being for others. Instead, target brides who have the money to afford your services, change what your services are worth and start making a livable income. Once you’ve established your business, you can reach out to charitable organizations who help couples in need have the weddings of their dreams.
2) Don’t sell your services based on price
Sell your services based on benefits, not price. A high-quality bride hires a wedding planner who she feels can help her solve her wedding planning problems and will be easy to work with. She believes she gets what she pays for and is ready to pay a fair price to get it. Charging low rates and offering deep discounts will make her think you don’t offer high quality services.
3) Value your time and your talents
When you value your own time and talent, others will too. You’ll not only attract high-quality brides who are willing to pay you what you are worth, you’ll also attract high-quality wedding vendors for your network so you’ll be able to create excellent weddings.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
