This isn’t just the holiday season, it’s also “engagement season,” the time of year when most proposals take place. Newly engaged brides will begin planning their weddings and looking for the vendors. You must make sure they notice you and recognize you as the wedding planner who can help them.
Here’s a list of 7 things to do to market your business to get the most exposure:
1) Be active on social media
Post at least once a day on your Facebook, Instagram and Pinterest accounts. Show brides your work, give wedding planning tips, talk about 2015 wedding trends and pin photos that look like the style of weddings you plan. Let brides meet you through social media and link your accounts to your website or blog so they can easily go there to learn more about you.
2) Reconnect with past clients
Reach out to couples you have helped by sending holiday cards with a short note of thanks and a message about your plans for your business in 2015. Encourage them to keep you in mind if any of their friends get engaged.
3) Reconnect with vendors you’ve worked with
Make it a point to talk to vendors you’ve worked with in the past. Share plans for 2015 and create ways you can partner together to bring in more business. (This may be a very busy time for some vendors, such as your caterers and venues, so schedule meeting with them in January.)
4) Refresh your website
Your website should have the most up-to-date information about your services along with photographs and testimonials from your latest weddings. Also, double check that your contact information is complete and your “About me” page has information that tells a bride why you would be the best wedding planner for her.
5) Update your portfolio
While you’re updating your online presence, take the time to also update your portfolio with photographs of your latest weddings.
6) Consider a new marketing method
Research a method of marketing your business that you haven’t tried before such as exhibiting in a bridal show, advertising on a wedding website or sending postcards or e-newsletters. Decide what would appeal to the brides in your target market and what would work for your schedule and your budget before you invest.
7) Socialize
Don’t skip holiday parties! Subtly marketing your business face-to-face is very effective.
Go, mingle, don’t give sales pitches, just be ready to talk about how a bride benefits from using your services and be ready to hand out your business cards when asked.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
