You’ve seen that I ask future and current wedding planners to send me their questions to answer here.
Early this week I received a question from a groom who is working with wedding planners and what he wrote was actually quite shocking.
He said that he and his partner hadn’t heard from their wedding planners in two weeks and they were getting married in a few weeks. He wanted to know if it was appropriate to email them with some questions.
Not heard from their planners in two weeks! How unprofessional and a sure way to not only get negative reviews but also to lose your business.
You must keep in touch with your brides and grooms and give status messages. This is a very exciting and emotional time for them and they expect and need you to keep in touch, it’s how you give excellent service.
Staying in touch strengthens your relationship with your clients, helps you learn of any last minute changes they want before it’s too late to make them and helps you avoid negative reviews from clients who didn’t hear from you.
So ask your couples, when you start working with them, how often they would like to hear from you and by what method, phone, email or texting, and stick to the schedule.
I suggested to this groom that he call his wedding planners immediately and ask to meet in person, Skype or over the phone to get answers to his questions and a review of his entire wedding day. If he got voice mail, he should also send an email. He deserves to know what is going on.
Please don’t be like this groom’s wedding planners – stay in touch with your clients and you’ll get and keep an excellent reputation.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
